as a part of this research you will have defined who are you potential customer and developed profiles the needs of those customers, the market research developed during the preparation of the business plan and use this information to direct the activities of the field salespeople.

the sales manager will then develop a target marketing strategy to penetratethose markets and directs the field sales people in the implementation of the strategy. this following material will indicate the type of information in order to determine the potential customers the target market probably you need to review;

• customer base
• financial feasibility of business offering.

target marketing involves the process of analyzing and segementing the total market to identify in order of important the market segments that will yield the best of investment of resources, people and time its limited to market segments.

there are seven elements in a target marketing plan.

• promotion and advertising plan.
• goals and timetables
• finanicial projections
• major existing accounts
• pricing policy analysis
• competitors pricing
• supplier service and warranty programs

uses for target markets and target marketing.

• a more cost effective marketing plan
• a better return on investment for the business
• better designed advertising and promotional programs that are directed towards target markets.
• better results because the target market plan is integrated within an overall marketing plan.
• the ability of sales persons to apply the target marketing plan at the sales territory level.

target marketing is an important part of marketing plan, there are several key elements of a target marketing plan, target market is an important part of this process. finally you have been given suggestion on how to write target market plans.