Today's world is becoming more digital than it was four years ago, but this wasn't always the case. So, in the past, telling people about your products was a little more challenging. Even five or ten years ago, marketing your products wasn't as straightforward as it is now. People had to rely on outdated newspapers or those bulky books known as the Yellow Pages that would typically sit in your closet and take a long time, I mean those were the only ways to advertise their products or services.
Additionally, there are billboards. You know, when you're driving down the highway and you see a billboard by the side of the road, you start to wonder who those people are that are truly advertising these things are. Of course, there is fax and television, both of which are good but pricey sources of advertising and have been around for many years. By the way, who today uses fax machines, but a few decades ago, people did promote by fax, thus these were the only ways for individuals to market their goods and services.
Although it now appears so archaic, at the time, it was the proper way to conduct business and one thing that made our lives much simpler. Social media marketing has improved everyone's lives, from the company selling the product or service to the marketer promoting the product and service to the end user who wants to see and engage in that product or service. So, if you're a marketer, you're probably thinking to yourself, "Man, I'm glad I'm a marketer in today's day and age because it's social media marketing."
Photo credits to roseri
We're going to answer the million dollar question since social media is a terrific method to market your business and make everyone's lives easier. What is the million dollar question? It's about how you can differentiate yourself from the competition, thus the focus of today's session will be on how to begin using social media marketing to do just that.
Leveraging this wonderful platform that we all use today, let us start by asking, "What is social media marketing? The use of social media marketing, which enables you to produce various kinds of content for various social media networks, is one way to increase website traffic, emphasize engagement, raise brand awareness, and set other marketing objectives.
In a nutshell, social media marketing can be used to increase traffic or interaction, such as likes or comments. If we want to interact with our users, customers, potential customers, and clients, we can really implement a personalized experience using social media marketing. We also want to create various types of content, such as videos, blogs, infographics, and other types of graphics with the potential to go viral.
And by "viral," we mean that it spreads like wildfire, with one person sharing it with another as soon as they can. This is the power of social media marketing; before you know it, you have millions of views and millions of likes.