Advertise and Campaign for Steemit Workshop Events on Facebook (7 Days Duration: Reach 700 - 2K People Daily)

Hello friends of Steem Alliance, I hope you are always healthy and blessed. Thank you to all parties and esteemed stakeholders.

"I hope that all posting activities that I share can become recommended activities to be adopted by various parties. This effort aims to spread information about Steemit to the general public through social media marketing methods and concepts. Everyone can be free and open to adopt the concept this campaign that I'm doing." - Pon Pase (October 21, 2022).

Having previously successfully carried out Steemit campaigns and advertising on Facebook in the 1st edition. This time I want to continue the campaign for the 2nd edition with more different technical and campaign targets. After reviewing and analyzing statistical and demographic data and comparing the real results prospects, I decided to change the campaign technicalities in this session.

Some of the technical changes I made were the use of media/campaign content, goals/targets, and campaign objectives. In previous campaigns I used content with videos that were too long. Even though the average viewing duration ranges up to 29 seconds, that's the maximum number of pauses that often occur in previous clinicals.

Now I use video content with a shorter duration, which is only about 15 seconds long. This is to reach a more efficient marketing in delivering information to the public. The campaign in this 2nd edition focuses on reaching more clicks to the link address for the steem ambassador project template.

This campaign is a promotion to invite users to take part in the Steemit workshop by filling out the google form that has been embedded in the Steem Ambassador link address. The focus of this campaign is to reach the number of clicks to the link address embedded in the promotional video. With a short video duration, it is hoped that it will be more enthusiastic to increase the number of views in realtime.

This campaign will be even more different than the previous one, as the previous campaign focused on increasing the number of video views. Meanwhile, this campaign focuses on the number of clicks on the registration link for the steemit workshop event. As for the steemit workshop, which I will hold online via the zoom application at the end of November 2022.

So, through this campaign I tried to invite and reach people from various backgrounds to join the workshop program. For this reason, it is necessary to conduct a campaign and disseminate information about the workshop event using social media marketing methods. Meanwhile, I am also planning a strategy to get participants in the workshop.

November and December 2022 are my targets to carry out steemit workshops for free to the general public. My initial target is people who have not joined Steemit. However, it is also possible to make a workshop for newcomers, I'm trying to make a strategy for this program.

The following is an explanation of some important information about the 2nd edition of the steemit campaign that I am running on facebook :

Campaign Link

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Goals

The aim of this campaign is to get more visitors to the website. Estimated Audience Size: 115.8M - 136.2M

Media/Content

The advertised content in this campaign is an educational video about steemit with a video size of square 1080x1080 (1:1) with a duration of about 15 seconds.

Target Audience

The target audience location is users who live in: Indonesia, age: 21 - 65+ years. The demographics are set to reach interests that include location, lifestyle, fashion, blogs, work, technology, writing, computing, food, and so on.

Action

The desired action is to display the "More details" feature on the promotional video advertised with the Website URL https://linktr.ee/steemambassador.

Schedule and duration

Start date : October 21, 2022 while End date is October 28, 2022. Ads will be published today and run for the next 7 days ending on Oct 28, 2022.

This campaign ad will run continuously on a daily budget until the end of the payment grace period for the ad.

Reach and Cost

This ad will run for 7 days. Estimated daily yield of 700 - 2K people reached per day with a number of link clicks of around 32 - 91 clicks and a cost of Rp. 15,568 per day. The summary of payments is as follows:
Total budget

• IDR 15568 per day x 7 days = IDR 108976 IDR
• VAT = IDR 10,898 IDR
• Total amount = IDR 119,874 IDR

Placement

This ad will be placed in the Facebook, Messenger, Instagram applications with support for up to 19 placement locations in both desktop and mobile versions.

Display

Below are some previews for the ad impression form on supported devices.

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That's the announcement post about the Steemit campaign activities that I'm running for the 2nd edition via Facebook. Stay tuned for the latest updates about the methods and concepts of the steemit promotion that I run and offer to the community on Steemit. As for posting the results of daily achievements, I will update posts in the Steem-Database community, so follow me!

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Hopefully this post can provide education and provide benefits for all of us. Thanks for reading and supporting. I invite everyone to promote steemit with this concept, you can imitate this concept and run in a more creative way.

I'm always open to criticism and suggestions, so don't hesitate to comment or even debate. Thanks for reading, supporting and commenting. Good luck to all!

_{Many thanks to @hungry-griffin for supporting funding for advertising via upvotes.}

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