Secrets of online business part 6/7

A lot of people involved in online business fail to make the money that they want because they don’t focus enough on marketing. They spend too much time creating the perfect website or the perfect product and not enough on driving traffic to their offers.
It doesn’t matter how sexy or fancy your website or online store is. If you don’t get visitors to it who are interested in what you have to offer, then you won’t make any money online. Marketing is essential for your success.
You must identify your target audience. It is really important for you to know as much as possible about them. Who are your potential customers? What age range are they? Are they women or men? Where do they live? What do they like? Where do they hang out online?
There are many ways that you can drive traffic (visitors) to your offers. Some of these are free and will require time and effort and there are paid methods too. Social media is a great way to find your target market and persuade them to visit your site. You need to do this properly though so learn how to do this.
If you have your own website (which we would always recommend) then you should learn how to optimize your pages so that they have the best chance of ranking high in Google and the other search engines. This is free traffic and very targeted. Search engine optimization (SEO) is not as difficult as you may think. It all starts with good keyword research.
You need to find out what terms (keywords) people are using to search for what you have to offer. There are free tools such as the Google Keyword Planner that will help you to find these. You then optimize your web pages around these keywords.
Content marketing is a great way to attract visitors to your website. You create interesting content that has value and post this on social networks such as Facebook and even create videos for YouTube and other video sharing sites.
It is easy to test an offer using paid advertising. Using a pay per click network such as Google Adwords or Facebook Ads you can spend a small amount of money to see if you can convert visitors into buyers.
There are many ways that you can market your online business both free and paid. Learn about these different methods and create a marketing plan that you follow consistently. Getting the word out is very important and will literally mean the difference between success and failure.