Result Advertise and Campaign for Steemit Workshop Events on Facebook - Day #1 (4.3K Reach, 266 Clicks, 3 Responders)

Hello friends of Steem Alliance, I hope you are always healthy and blessed. Thank you to all parties and esteemed stakeholders.

As in the previous announcement post that I published that I am currently running Steemit advertising on Facebook. This 2nd edition advertising focuses on the promotion of the Steemit Workshop event which I plan to take place at the end of November. These campaigns and advertisements aim to increase the number of visits and clicks to the Steemit Worksop project.

So, this campaign has a bigger target than the 1st edition campaign that I have finished advertising on facebook. This post will contain the results of the campaign and advertising that I am currently running. So what has been achieved through this advertising, just an increase in impressions or real clicks? see the review of proof of work that I have done.

This daily report is made truthfully based on the analytical data I got from Meta Facebook Business.

Please read the details of campaign announcements and advertising through this post: Advertise and Campaign for Steemit Workshop Events on Facebook (7 Days Duration: Reach 700 - 2K People Daily)

The following is an explanation of some important information about the 2nd edition of the steemit campaign that I am running on facebook :

Campaign Link

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Goals

The aim of this campaign is to get more visitors to the website. Estimated Audience Size: 115.8M - 136.2M

Media/Content

The advertised content in this campaign is an educational video about steemit with a video size of square 1080x1080 (1:1) with a duration of about 15 seconds.

Target Audience

The target audience location is users who live in: Indonesia, age: 21 - 65+ years. The demographics are set to reach interests that include location, lifestyle, fashion, blogs, work, technology, writing, computing, food, and so on.

Action

The desired action is to display the "More details" feature on the promotional video advertised with the Website URL https://linktr.ee/steemambassador.

Schedule and duration

Start date : October 21, 2022 while End date is October 28, 2022. Ads will be published today and run for the next 7 days ending on Oct 28, 2022.

This campaign ad will run continuously on a daily budget until the end of the payment grace period for the ads.

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Result Day 1

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Summary

Based on the analytical data above we can see that the performance that occurred during 3 days of uploading videos and during advertising in this timeframe:

• Click the link : 266
• Range : 4.349
• Post interaction: 1,707
• 3 second video view : 1.439
• Post response: 2
• Cost per click: Rp. 168

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From the total number of viewers, there are about 718 interactions that occur on the post. The average number of viewers is 35-55 years old, with the men category being the most dominating.

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Ads that reach up to 4,349 people within the target audience are reached through placements:

• Mobile in-stream video : 2.424
• Mobile app homepage : 1,108
• Video suggestion news for mobile devices : 625
• Facebook Reels : 112

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For the category of audience reach in regional groups, there are coverage in several regions of the Indonesian Province with the highest retention in 4 provinces:

• Central Java : 493
• East Java : 456
• West Java : 339
• North Sumatra : 335

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Proof Of Work

Facebook page "Blogger Steemit" has been linked with Instagram @steemdatabase. From the screenshot above, it can be seen that this facebook page is actively managed with a number of published posts and articles. On this page I run 2 ads, the first is a trial ad with a duration of 2 days and the second is an ad that is currently ongoing for the next 7 days.

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Analytics data for insights : Paid reach results are 12,525, Facebook page reach is 5,442 and Instagram reach is 40.

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Page and profile visits generate reach with insights : Facebook page views are 55 and Instagram profile visits are 6.

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Ad trend insights are as follows: 12,525 paid reach and 15,153 paid impressions with the amount spent on 2 advertising editions of IDR 147,879.

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Responders Results

Does this ad generate real data? comparison comparison with the actual results that occur to achieve advertising objectives. In this ongoing promotion, there are about 3 respondents who have registered their interest in participating in the Steemit Workshop. I had promised to keep the responder data private, so I checked them.

Proof of Click

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This is real evidence of the click activity and the number of visits to the link that is the target and goal of this campaign and advertising. Comparison of data from Meta Facebook with real evidence that occurs on clicks on the link you can see above.

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This is a report on the results of the advertising and campaigns I'm running on Facebook. Follow me for the next update! Hopefully this post can provide education and provide benefits for all of us. Thanks for reading and supporting. I invite everyone to promote steemit with this concept, you can imitate this concept and run in a more creative way.

I'm always open to criticism and suggestions, so don't hesitate to comment or even debate. Thanks for reading, supporting and commenting. Good luck to all!

_{Many thanks to @hungry-griffin for supporting funding for advertising via upvotes.}

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