Maximize Your Opt-In Conversions

The Importance Of Conversions
So, you have worked hard building backlinks, optimizing your site, using social
bookmarking, blog commenting and forming email joint ventures and you have attracted
a visitor to your website.
As you know already, the money is in the list so you need your web visitor to Opt In (i.e.
to give you their email address) and voluntarily join your mailing list. Now this sounds
simple enough but many people see very low conversions (in some cases as low as
single digit conversions) on their sites. Few marketers focus enough of their attention on
their conversion rates and this is a massive missed opportunity.
Improving your conversion rate is one of the cheapest way of increasing your profits. It’s
logical that increasing your conversion rate will have a corresponding effect on your
site’s profitability as you have the chance to guide every new subscriber through your
sales funnel and you can do this without increasing your traffic generating activities or
expenses.
The generally accepted rule of thumb is that a good marketer should make $1 per Opt
In per month. So, an extra 300 Opt Ins (just ten more a day for a month) should result in
an extra $3600 per year.
Squeeze Page Conversions
Squeeze Pages by definition are designed to get the web visitor to Opt In and usually
consist of a simple design with very few components:
Headline
The Offer
Opt In Form
Video (Optional)