Many digital marketing terms sound similar but have different meanings, and it has caused a lot of problems to business owners who are just starting to learn about them.
This article summarizes the things that you need to know about Search Engine Marketing. If you want a more thorough and comprehensive article, you can visit Camberlion.com
What is SEM?
Search engine marketing (SEM) is a marketing strategy used by businesses involving paid advertisements. Those paid advertisements appear on search engine results pages to attract visibility, attention, engagement, and site traffic.
Search engine marketing is so effective because it allows SEM experts to put advertisements in front of customers who are ready to make a purchase.
What is SEO?
Search engine optimization (SEO) uses unpaid marketing tactics to gain organic visibility in search engine results pages.
SEO includes several tactics that can help a business increase its rankings. The SEO techniques can mainly be grouped into the following categories:
On-page SEO
Technical SEO
Off-page SEO
What do SEM and SEO have in common?
- Both help a brand appear higher on Search Engine Result Pages
- Both drive traffic to a site
- Both require knowing your target customers
- Both require keyword research
SEO vs. SEM – What’s the difference?
SEO vs. SEM – SEO provides lasting results; SEM does not
SEO vs. SEM – SEM provides immediate results; SEO does not.
SEM vs. SEO – They appear differently on SERPs.
SEO vs. SEM – SEM is paid; SEO is not.
SEO vs. SEM – SEM lets you select the target audience; SEO does not.
ience you want to target.
Which should I use for my business/brand?
Ultimately, every business person faces this one dilemma about whether he should focus on SEM or SEO.
If you really care about creating and maintaining an online presence, then you need to balance both SEO and SEM together as both of them are beneficial for a business, for the long-term and short-term – truly the best of both worlds!
By balancing both SEO and SEM, you will be able to reach more customers and increase your brand visibility. All of this will lead to better returns and brand awareness.
However, you need to remember and consider a few things listed below:
- Collect your SEM campaign’s conversion-related data and use it to convert your organic results better.
- Make a list of keywords that proved beneficial for you in your SEM campaign and use them for SEO purposes.
- Balance both organic listings and paid advertisements to increase the traffic on your website and rank higher on SERPs.