What I'm about to uncover is a strategy that works equally well with customers and people. Wait a minute, aren't customers simply people?
One mistake that people and businesses repeatedly make is raising other people's expectations beyond what is required. how many times did you hear the phrase "This product will change your life or lose 10 pounds in 10 days." Despite these phrases working sometimes, they almost always lead to disappointment.
A simple equation that resembles customer's satisfaction is:
Perception - Expectation, and I'm sure you're smart enough to realize that even if the product is expectations they have, the less satisfied they'll be with the product.
I'm going to state it here once so I don't have to repeat it throughout this article: I claim whatever I state works equally with people, customers, businesses product & services.
When you raise someone's expectations beyond what's required you're setting them up for inevitable disappointment.
I can't give all the credit to myself, my previous manager taught me this principle which I saw how it works like magic.
William was my sales manager, and me as an amateur then used to repeat these exaggerated phrases, if someone asked for example: "Can your product solve my problems?" I would've said something like: "Certainly, or the product is the best in the market it's what you need and it will solve all your problems.''
But, what he taught me to say was something like: "I would like to have a quick call to better understand and see if we "Can" help with your specific goals"
Another example is when someone recommends a book, if they say that's the best book you'll ever read, it's the best _____ etc., even if it's truly great you'll have a relatively negative feedback.