6 TIPS TO GET STARTED ON SOCIAL MEDIA
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- Identify Your Goals,Audience and Profile
A well-planned approach to social media always works better than doing random activities on social media. Your plan should report all the activities you carry out for your business on social media.
Start by writing down your business goals and brand objectives. Your social media plan should also be directed towards the following areas. Align Social Media to Your Business Goals All businesses have set goals, and your social media plan should link directly to these goals.
For example, if you have a coffee shop, one goal may be to increase the number of buyers who enter the business. Your goals on social media should be to create more awareness of your coffee shop and invite more people to your location.
Describe your target audience with a list of demographic segments. It is helpful to specify a wide range of ages, occupational segments, key interests, and geographic areas for your audience. Understanding these segments will help you design campaigns and create content.
Identify how you want people to perceive your business. Think of this as an online profile for your business. People will form an idea about your business when they interact with you online.
Your presence on social media should work in conjunction with your other business channels to tell a story about your brand. Everything from the words you use on social media, the kind of campaigns you run, and the types of images you post will leave an impression on your business in the minds of your audience.
- Identify the Best Social Network to Start
Many business owners overstretch themselves by registering on multiple social networks at the same time. Take some time to understand some of the popular social networks before deciding which ones are best for you.
Start by listening. Before setting up accounts for your business, create personal profiles on popular social media and use them as an individual first.
Search for keywords related to your business or its products and get an idea of how each social network works. Pay attention to the search results for these keywords to discover how people interact with these topics. Is your business featured in these discussions? Do you think there is a value in interacting with these people and their conversations?
You also want to understand the nature of each social network. Each network is different in terms of what type of content works and how people interact with other users and businesses on it.
- Online Videos
Online videos will help you stimulate and attract your audience. Online videos make it easy to attract the user's attention, in addition to stimulating their senses of sight and hearing. The videos keep the user attentive and can be consumed on a wide variety of devices, this makes it extremely accessible and useful. Users commit to this medium by sharing, commenting and evaluating it.
- Monitor and Measure What Matters
Monitoring and measuring are both important to improve your social media performance and stay in line with your goals and plans. But what should you specifically monitor and measure?
Measure engagement, not Followers Counters
Although you will want to keep an eye on the followers counters for each social network, it is not a number that you should worry about a lot at first. Instead, pay more attention to how people participate in your business.
- Contacts
Create a network of contacts: to start in the world of social networks you must first know where you have to be and with whom you must relate or how. Professional social networks like LinkedIn are a good way to access these contacts that may be useful to you. LinkedIn offers you the opportunity to join groups of professionals, participate in events and even meet new people.
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