Transactional Marketing
Transactional marketing campaigns focus on the actual sales process for an item. The emphasis is put on making the sale and may include aggressive sales techniques that eventually alienate the customer. A applicable example of a transactional marketing campaign is a sales presentation for a time-share vacation home. The salesperson concentrates only on closing the sale.
Relational Marketing
Relational marketing attempts to create a relationship between the customer and the salesperson or business. Because of the relationship, customers will feel a loyalty to the business and return for future purchases. Relational marketing is important for large purchases like purchasing a car or home, but pure relational marketing runs the risk of building a relationship without closing the sale.
https://smallbusiness.chron.com/transactional-vs-relational-marketing-20763.html
Greetings friend @landesy, unfortunately your content is not relevant to the functions of this community.
I invite you to orient yourself with the rules of the business community:
https://steemit.com/hive-165917/@businessactivity/business-activity-or-beginning-as-an-investor-how-to-verify-your-business-in-the-community
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