Business Activity || Why Isn't Your Business Making Sales?  || 10% Payout To @businessactivity

souce

You are the owner of a company. You own a store with both an online and offline presence. People click on the links you post on steemit, whatsapp, facebook, and Instagram to learn more about your products. People will come into your business and look around, but they will leave without purchasing anything. Why?

This is almost certainly a sales funnel issue. What is a Sales Funnel, and how does it work? The sales funnel is the purchase process that clients go through when they buy your items. It's the path that buyers walk while purchasing your goods. It begins with awareness of your items, then progresses to curiosity, assessment, decision, and finally purchase.

Whether you realise it or not, you have a sales funnel that has a big impact on your business, and you need to understand how to optimise it so you can control how visitors move through it and whether or not they buy.

Many large corporations have plans for each of the funnel's stages. They know how to pique a potential customer's attention, then influence their assessment and decision-making process, which nearly always leads to a purchase. Unfortunately, most small firms solely concentrate on the Awareness stage of the sales funnel.

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1. Awareness

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The stage of awareness occurs when you first come to the notice of a potential consumer. It might be through a commercial, word of mouth, a Google search, or something else completely. The apex of the sales funnel is awareness.

When people are aware of something, they are more likely to buy it right away. In such situation, the consumer has done their homework and is aware that your products are fairly priced. However, this isn't always the case. Most of the time, awareness is similar to courting; you're wooing the potential buyer to come back and buy. Unfortunately, most small businesses concentrate solely on Awareness, skipping the other stages of the sales funnel to their detriment.

Run amazing tailored advertising focused at your target group to raise awareness. You must first determine what your consumers want, and then provide it to them. To learn more about internet advertising, go here.

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2. Interest

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The early prospects express their interest in your items by conducting research, comparison shopping, and weighing their alternatives at this level. It's critical to remember at this point that people want to buy, but they don't want to be marketed to.

As a result, don't sell to them. Provide them with direction. If a customer is perusing the store, give them a friendly welcome and offer to help them. If you're doing it online, provide them with useful material, such as how to utilise the product.

Tip: Don't oversell your goods at this time to avoid alienating your potential consumer. The aim is to establish your knowledge, assist the customer in making an educated decision, and offer to assist them in any manner possible.

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3. Evaluation/Decision Phase

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At this point, the consumer is almost ready to make a purchase. At this stage, she will most likely be evaluating two or three options: yours and those of your rivals.

At this stage, you should provide the consumer your best offer. Offer something that distinguishes you from your rivals. It may be free shipping, a discount, a bonus product, or something else else.

Tip: Make your product enticing to the buyer so that she picks it above the others she is considering.

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4. Purchase

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The purchasing stage, also known as the action step, comes after assessing and deciding. Make purchasing your products simple for your clients.

And don't forget about your customers once you've made a transaction. Express your thanks, solicit criticism, and, if necessary, provide technical assistance. Keep them informed about discounts and specials, as well as methods that your goods may be given as gifts or shared with relatives. The idea is to keep customers coming back, to transform a single purchase into ten, fifty, or even a hundred.

Tip: Knowing exactly what motivates your clients to buy your items and leveraging that information to develop your marketing plan is beneficial.

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Conclusion

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You must know your sales funnel in order to locate the funnel's holes, or points where prospects exit without converting to leads or customers.

Maintain in mind the processes stated above (Awareness, Interest, Evaluation/Decision, and Purchase) and leverage them to keep your consumers in the sales funnel.

Business name:	Ajoke's Clothing
Owner's name:	@lateefah2001
Business address:	Osun, Nigeria.
About us:	souce