It is true that marketing is one of the foundational elements and the engine of every lasting firm. Yes, all that is being done here is promoting a company, good, or service to potential clients in an effort to increase sales and profit. In other words, marketing is the process through which a company informs the public that it offers a specific service. We have seen a paradigm change in marketing toward online in this era of proliferating digital tools. Businesses continued to use offline means, nevertheless. Here, we'll examine the differences between physical and internet marketing strategic
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This kind of marketing makes use of the power of the internet and other online resources to raise awareness of a certain commodity or service, or even the company itself. Social media (Twitter, Facebook, Instagram, WhatsApp, etc.), SEO (Search Engine Optimization), emails, websites and blogs, among other things, are some of the ways and instruments to do this.
Advantages of online marketing
Convenience: Online marketing provides a completely new degree of comfort. You may promote your goods without ever leaving your home as long as you have access to an Internet-connected device.
Wider reach: With internet marketing, you are not constrained by a certain geographic region since you can link the entire world and have a worldwide reach thanks to the power of the Internet.
Easier customers' feedback: It will be simpler to obtain consumer and potential customer feedback on your goods and services if you do your marketing online.
Disadvantages of online marketing
Increasing rate of competition: Due to the fact that some internet media outlets where people can advertise their products offer free service or only a small premium payment, it has seen an influx of people advertising their products, leading to insane competitions where one's products' advertisements may be sunk inside tons of others.
To gain customers through internet marketing, you might need to first establish a degree of trust. This is because there have been incidences of cybercrime reported.
You may need to either study the specifics of web marketing or hire pros if you want to properly maximize it.
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This kind of marketing plan places a lot of emphasis on the conventional approach that excludes the usage of the internet. This category includes, but is not limited to, flyers, pamphlets, journals published, and newspaper advertisements.
Advantages of offline marketing
Longer impression: Most of the time, some of these internet advertisements just flash and go in a matter of seconds (like the advertisement that typically plays at the beginning of YouTube movies), leaving no effect. However, an offline strategy like a flyer or newspaper will continue to make the desired effect as long as the target consumer still has them.
can reach those without an online presence: It goes without saying that some individuals do not have access to the Internet, such as those who live in remote areas. To reach these folks, offline marketing strategies might be helpful.
Higher trust rate: People frequently have a tendency to trust those they see in person more than those they meet online. By using conventional marketing strategies, such as word-of-mouth, you are more likely to connect with potential clients and gain their credibility and confidence.
Disadvantages of offline marketing
Some of them are very expensive. For example, when planning offline marketing, you could need to print pamphlets, make billboards, buy newspaper columns, or even hire individuals to do these jobs. All of them together might add significantly to the overall cost of marketing.
It is limited in reach: Offline marketing is typically restricted to a certain region and may not be successful for a global audience.
It involves a lot of time investment: Take the distribution of flyers as an example; someone may spend the entire day doing it and yet not leave their neighborhood.
Given the benefits and drawbacks of both online and offline marketing, it is important to highlight that a company may use both and combine their advantages to create a successful marketing plan. One thing to keep in mind, though, is that as a company or service provider, you should concentrate on the ones that are most beneficial to you and your firm.
| Business name: | Ajoke's Clothing |
|---|---|
| Owner's name: | @lateefah2001 |
| Business address: | Osun, Nigeria. |
| About us: | souce |
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