Report as Steem Representative, 15.06.2024

Hello, dear readers!

In the past report and I wrote that I started experimenting with the promotion of Steem in Google Ads. To do this, I conducted the first test campaign. In this report, I want to focus on the results obtained.

Campaign

So, I wanted to take a little step away from covering the Steem blockchain solely as a place for talented bloggers. My campaign was aimed at people, let's say, connected in some way with money. I will not call them investors, it is too loud. My goal was to educate people about the existence of the Steem blockchain and some of its capabilities. The main thing is to interest people so that they continue to research on their own.

Campaign details:

• I chose my own post as the landing page Business Opportunity: Why Pay a Salary When Blockchain Can Do It for You?
• Keywords: invest, salary, saving money, blockchain + those that Google added on their own
• Geography: the whole world
• Time of the campaign: from June 5 to 9, 2024

Results

I have to apologize to you, all the given screenshots will be in Ukrainian, so I will comment on them in as much detail as possible.

So, the main results are the number of clicks and impressions of the ad:

I was able to get 328 conversions to the landing page, while the ad was shown 11,600 times. Since this was a trial campaign, I only spent $13 to run it.

Below is the keyword performance, most of which are suggested by Google itself:

The ad looked something like this:

I think you are interested in which countries had the most ad impressions. Judging by the map, India became the leader:

Since the map does not show in which other countries the ad was shown, I uploaded the data in the form of a table. The top 12 looks like this:

Mongolia surprised me the most. This is where the investments will flow from! 🤣

That's all, I won't bore you with statistics anymore, because there are many more. Let's move on to some conclusions.

A bit of positivity

The cost of one click was only about 4 cents. That is, for 4 cents you can introduce one person to Steemit. This is the most effective way of advertising that I have tried.

Unlike Instagram, where a person needs to be interested in good graphics, here you can choose the most informative landing page. You can tell your new visitors anything you want and explain it in detail.

This effective form of advertising has caught the interest of one of Steemit's leading witnesses. @xpilar allocated 500 STEEM to continue this particular ad campaign.

A couple of flies in the soup

Everything couldn't be perfect, could it? 🙂 Of course, after the campaign ended, Google blocked my account. I don't know exactly what he didn't like. I am currently trying to go through the identity verification process. However, I can't because Google says it knows who I am better and convinces me that I'm American. I will try to resolve this issue by creating a new account to still spend @xpilar's money as intended.

Dear community

I would be glad to hear your thoughts. Maybe you can recommend posts that can be used as landing pages. Perhaps you know better how to interest the right people, that is, bloggers, developers and investors, and not fraudsters and seekers of quick money.