We are aware of that there are carry-over effects of TV and other conventional advertising. Post ad influence lasted for at least a week after viewer first exposure/interaction with TV Commercial, there are indeed some hidden phycological effects that remain in a viewer memory.
Analysis gathered and put together by Kantar’s cross channel database, it reveals that the same is identical of campaign exposure through digital touchpoints – over 20% of original brand impact is carried through due to ad stock eight weeks after 1st interaction. Retained brand impacts for digital channels are on also par with those of other media, reiterating that effective media carries through no matter the medium of delivery ?
Cheers (TEAM DIGITAL @ EXPERTEK US)
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