Improving the capability to create and maintain an effective online brand presences is a key part of digital marketing funnel. Handling the digital customer experience for a brand used to be relatively simple ?businesses simply had a website and an email newsletter alongside offline channels to sale. Today, the picture is far more complex, with the combination of touchpoints where marketers seek to influence consumers stretching across paid, earned and owned media on different devices. Consider the customer-facing touchpoints of a brand’s online experience. These can include a desktop or mobile optimized site, mobile apps and company pages on social media.
Even within offline channels, digital devices are being used to supplement the digital experience. Integrating online in store should be top priority for all multichannel retailers looking to create an experiential and destination shopping experience.
At the end of a day we all know that creating effective online experiences is a challenge since there are many practical issues to consider, below illustration highlighted touchpoints need to work at while enhancing online customer/user experience.
good-luck (Team Digital @Expertek US)
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