Digital Advertising without data is like cooking without using the proper spices. Of course, the end product may be edible, but it won’t necessarily taste good. Just like a delectable home-cooked meal, an impactful digital advertising strategy requires the use of a diverse assortment of elements to make it a success.
According to top digital advertising watchdog, digital marketers have a “love affair with data” and are planning to increase spending and usage in data driven digital marketing strategies. But like the spices in a chef pantry, data comes in many flavors, and digital marketers/brands need to understand how and when to leverage all of the unique flavors.
Despite what i think, just because you adore chocolate syrup doesn’t mean you should use them in every meal. The same goes for data. You have to mix it up.
good-luck (Team Digital Performance Marketing @ Expertek US)
www.expertek.net