Digital is dominating media investment. Mobile now commands above 50% (estimated) of the total global ad market greater than TV. Video continues to climb spurred on by increasing availability of screens and greater consumer access through connected TV and publisher creation of quality content. It is imperative that marketers shed light on some of the blind spots and develop an understanding of both the short and the long-term effects that digital media can deliver.
good-luck (Team Digital @ Expertek US)
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