If online marketers try to answer this from a short-term perspective, as is often the case by judging it based on the profit from a single sale on an e-commerce site, there are two problems:
● They become very focused on short-term return on investment (ROI) and so may not invest sufficiently to grow the business.
● They assume that each new customer is worth precisely the same and ignore differentials in loyalty and profitability between differing types of customer.
Lifetime value analysis enables marketers to:
good-luck (Team Digital @Expertek US)
www.expertek.net