SEO's hardest part is ensuring you're targeting the right keywords. It can be hard to determine which keywords will drive traffic to your business. Here are some general tips to make sure you're targeting the right keywords:
Focus on long-tail keywords - these are keywords that have 5 or fewer words. They are usually more specific and less competitive, so they are your best bet for driving traffic to your site.
Avoid common keyword phrases - for example, "business", "accountant", "scheduling", "website", "software" are not good keywords to target.
Use long-tail variations - for example, "accounting software for small businesses" and "accounting software for small business owners" are good variations of the keyword "accounting software".
Keyword research is the technical process of selecting the right keyword and bringing a handsome amount of potential traffic to your website or blog.
Keyword research is the most technical part of SEO which help you rank in search engines like Google and more.
If you want to learn more about SEO and the keyword research process, visit my blog regarding digital marketing
I published an article on my medium profile recently in which I explained keyword research in detail. Hope you enjoy it
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