You'll make more progress faster if you focus on your Mailing List and your Product rather than trying to achieve everything at once.
If done correctly, your mailing list will bring you a lot of quality traffic, and your items will make you money. Let's start with your mailing list.
- Your Email Address Book
One of your most valuable internet assets is your mailing list, sometimes known as a list of contacts, an audience, or subscribers. Your first buyers will come from your list.
You start by contacting everyone you know, including classmates, coworkers, colleagues, associates, ex-classmates, ex-colleagues, friends, friends of friends, acquaintances, and total strangers.
Calls, text messages, emails, one-on-one conversations, and social media sites like Facebook, LinkedIn, and Twitter can all be used to reach out to them.
As you get started, one-on-one meetings at malls, churches, mosques, conferences and other events will be the most effective way to reach people.
Start with small talk without attempting to be overly prescriptive. Inquire about their lives and what they're doing today, as well as what you're doing yourself. You can break the ice with complete strangers by asking what they do for a job. You can also inquire about their other interests and whether they are tourists or residents in the area where you met them.
To create rapport, keep the friendship and discussion continuing and warm. Request their phone number and/or email address during the process, and then begin sending them appropriate information depending on their regions of interest.
For a start, you'll need between 100 and 250 names. Everyone on the earth knows at least 250 other people, according to Joe Girard, author of How to Sell Anything to Anyone. You'll require a Contact Management System (CMS) or a CRM (Customer Relationship Management) System as your list grows.
A content management system (CMS) will make keeping your list easier and will be critical in analyzing your customers' performance in areas like mail opening, click-through, and lifetime value, to name a few.
There are numerous CMS options available, ranging from the highly complicated and pricey Keep (previously Infusion Soft), Click Funnels, Ontraport, Kajabi, and Drip to the comparatively inexpensive Vonza, Constant Contact, ConvertKit, and MailChimp, to name a few.
Each CMS has its own set of benefits and drawbacks, or pros and cons, but as a newbie, I'd recommend MailChimp.
MailChimp is straightforward, simple to use, and, best of all, it offers a FREE PLAN with up to 2000 subscribers.
When you first start producing money, you'll need a free plan.
Having said that, you don't even need a CMS to get started. All you'll need is a Microsoft Excel spreadsheet to keep track of your audience's contact information, the most important of which is their email address.
You'll also need your smartphone, WhatsApp, and other social media accounts, mainly Facebook, to manage your list and continue reaching out to new potential consumers to increase your traffic.
Let your connections know what you've accomplished to establish your credibility and gravitas, as well as to build strong relationships and rapport.
Have you, for example, writing a book or a series of books? Talk about them and brag about them. That's where your merchandise comes in.
Next, let's have a look at your product.
- Your Service or Product
Your product is also one of your most valuable web assets.
Your Online Business is made up of two parts: your product and your mailing list.
A book, an eBook, a Guide, an article, a Checklist, a Cheat-sheet, an App, a Code, or a Training Course can all be used to create your Product.
Courses are popular on the internet because they are simple to sell digitally in PDF, MP4, and MP3 formats& MP3, with absurdly large margins.
Courses are quite useful for people who are continually looking for ways to enhance their lives.
All you need as a novice is a good product, such as a course.
Though a course can be Basic, Intermediate, or Advanced, you'll start with a Basic (Entry-Level) Course as a beginner.
An entry-level course is one that is inexpensive but addresses a pressing issue for your target audience.
There's no need for anything difficult, sophisticated, or scholarly. All you need is a product (course) that addresses a pressing issue.
If I'm thirsty and you have water for sale, for example, I'll gladly buy it to quench my thirst (an immediate problem)I'd gladly pay you if, for example, I have an itch and you have a balm that can relieve my discomfort right away.
So, tie your product to your target audience's current need, not a future problem, and you'll not only win in 2021, but you'll win big.
Experts in online marketing discuss funnels. Your entry-level product will be one of the most valuable assets in the top funnel.
Though the mechanics of developing a product like a course are beyond the scope of this essay, there are several fundamentals you should understand at this stage.
To succeed with your Product (Course), find your audience's pain spots by asking them what they are struggling with.
Then ask them whether they would buy or be willing to pay for a solution that answers their problem if I developed it.
If 3 - 10 members of your audience say "Yes," and much better, if they are ready to pay you in advance, you're good to go.
In other words, if someone in your target group is willing to pay in advance for your yet-to-be-developed Product, it shows the concept is sound.
Idea validation is the process of determining whether your target audience is willing to pay for your product in advance.
After you've validated your Product concept, go ahead and build it. As a beginner, you only need to do this.
Let me repeat: when your audience members are willing to pre-pay for your product, you're on solid ground.
Another option for designing a product is to go ahead and make one based on your instincts and then sell it without first involving your target audience.
This could be a bad idea if you invest a lot of money in a product only to find out later that it has no market.
As a result, involving your audience from the start to co-create your product is a good goal to strive for.
However, keep in mind that there is no perfect way to do anything online or offline.
Simply do what works and continues to work in the market you serve. Make no attempt to re-invent the wheel. For example, my first two products, Book Writing Clinic and Internet Business Mastery Course were created purely on gut instinct.
Both courses have exceeded my expectations, with over 150 students enrolling in each.
To develop your first product, such as a course that you can offer for $19 to $99 per student.
Your approach and pricing will alter depending on your target demographic, but the principles will remain the same.
As time passes and your experience and confidence improve, you can add more features and benefits to your Entry-Level Product and upgrade it to an Intermediate-Level Product.
This article assumes you've completed some type of training that teaches you the fundamentals of operating an online or internet business.
If you haven't done so before, you should because there are so many moving and shifting pieces that going it alone is not only dumb but also money-wise but pound foolish.
Good luck in your quest to win large as a newbie in 2021, my buddy.