It’s 2030, Fat Becomes The New Standard Of Beauty…

Hi Secret Rewrite here today I'm going to explain a Russian-American dark fantasy science fiction film called branded spoilers ahead watch out and take care.

A Russian kid named Misha looks up at the sky and sees stars shifting into a cow-shaped constellation when the cow looks down at him Misha wakes up realizing he was dreaming some seconds later he gets hit by a bolt of lightning and falls unconscious a crowd gathers around him as a woman examines his body after a few soft slaps he regains consciousness and the woman comments that he will live an interesting life the scene shifts to 20 years later over the years. Misha has proven himself to be a talented marketing executive he has partnered with an American businessman bob gibbons and made considerable progress in his career one day at an awards ceremony bob's niece abbey introduces herself to Misha she praises his work and seems to be interested in him after the ceremony bob and Misha are in his office discussing Abby's presence bob wants her to return to America and is annoyed she won't listen to him he has also sensed a budding relationship between her and Misha but is strictly against it Misha promises not to get involved with her for bob's sake then we are introduced to a billionaire marketing specialist Mr. pascal he arranges a meeting with fast food company executives on his private Polynesian island pascal has a brilliant idea to make their part of the industry more profitable they plan to change people's perception of beauty and make being fat the new beauty standard in the following scene Abby and Misha are on their way to a studio Abby has invited him because she needs help with the marketing side of a project she is working on a popular brand is about to broadcast an extreme makeover reality tv show they plan to recruit an overweight woman with potential and make her undergo surgery after the procedure the woman will be slim and will fit into the current beauty standard the idea has potential hence Misha takes on the job but what he doesn't know is that the marketing guru pascal has an ulterior motive behind funding the project a flashback shows us how Misha discovered his talent for marketing a few years ago shortly after the fall of the soviet union he worked at a shop he helped the owner with different tactics of marketing that made him a lot of money however when Misha asked for a raise he was kicked out immediately that is when he met bob initially he thought bob was an American spy who wanted him to work against the Russian government later he realized that bob didn't want info on the government but the common people he wanted to form an American Russian advertising agency which was only possible with a Russian man's help and so Misha's career as a marketer spy began over the next 15 years he designed the first Russian campaigns for a host of western brands one of which is a fast food chain called the burger it is one of the businesses supported by pascal back in the present abbey and Misha spend more time together for work

According to Misha modern marketing was invented by the politician Vladimir Lenin and communism is the first truly global brand impressed by his profound thought Abby wonders how he is still single Misha tries his best to refrain from being attracted to her but he cannot help it one day when they are stuck in a long traffic jam things get steamy they do not realize the inside of the car is visible through the window and get caught in the act by bob he interrupts them and punches Misha in the face for doing something he was exclusively told not to starting the next day the broadcast of the reality tv show begins they hire a chubby woman named veronica to be the only contestant the show instantly becomes a hit as people are eager to see how she looks after the surgeries one day before the procedure veronica gets cold feet she sends a video message to Misha and abbey saying she doesn't want to go through the procedure anymore

But she doesn't have the option to back out this far into the game the surgery goes well much to Misha and Abby's delight they celebrate by dancing and drinking hoping to see a new veronica tomorrow however the next day they get horrible news veronica never came out of anesthesia and has fallen into a coma abbey panics and blames herself for the mishap they treated a woman like a play doll and are facing the consequences the media and the public who had been following the show closely are enraged in the moment of emergency Misha becomes the scapegoat for the company he and Abby are arrested for fraud and thrown into jail it is then revealed that the failed show was all a part of pascal's plan he wanted to change the beauty standard to fat hence he showed people the disadvantages of trying to be thin and created an environment of mass hysteria the panic is so intense that people start believing they are doing something wrong by always trying to lose weight a week later Misha is being bailed out by bob in turn for the bail abbey is made to go back to the us and never see Misha again after getting out Misha immediately calls her but she is already at the airport terminal following that he goes to meet bob and accuses him of planning the failure of the show in another flashback we see Misha writing his first report as a marketer he chooses his former boss to be his first subject in the report he paints him as a drug dealer and a con man Misha thought it was just for analytics but it wasn't the news was published which eventually caused the man to be killed by the protesting public after the casualty Misha went to the remains of the shop and saw what his story had done to it at that moment he realized that with the power of marketing

He can not only build a brand but change the entire world he thinks bob was behind the unsuccessful surgery which he planned to separate Abby and himself however bob laughs at the absurdity claiming he doesn't have time and money to spend on something so worthless they go out to a bar where the two get into an altercation yet again suddenly bob has a heart failure that kills him instantly Misha is left all alone with no will to return to the business after bob's death Misha disappeared six years later abbey returns to Russia and starts looking for him following the leads one after another she ends up on a farm and finds Misha working as a shepherd in the middle of nowhere he doesn't want to return to the city because his job has always harmed people first his former boss then veronica Abby who still loves him decides to stay with him for a few days one night Misha dreams of the same cow that he had seen years ago the animal describes a ritual to every minute detail and asks Misha to perform it even after waking up he remembers everything he was told in the dream the details are so clear to him that he blindly builds a structure out of wood then he brings one of his red cows to the structure and sacrifices it for the ritual the next morning he bathes in the cow's ashes and completes it but by the end he falls unconscious due to exhaustion over the years that he was on hiatus the world has changed

Drastically fast food chains have taken over Russia and being fat has become the new fabulous oversized models toys superheroes and actors are the ones winning in society the burger restaurant especially has reached the highest form of success and has made the public addicted to its products after finding mishap unconscious on the field abbey brings him back to Moscow he is glad that she helped him but is in bad condition he sees a creature by Abby's head that is only visible to him at home Misha is met with another surprise when he is told that he fathered a baby six years ago his name is Robert and he is also addicted to fast food Misha sees several creatures tagging from Robert's neck but doesn't tell abbey an entire day passes but his hallucination doesn't go away the next afternoon the family goes on a walk Misha notices that the creature tagging along with Robert is the symbol of the burger company the company's branch has a massive creature on top of it that feeds off of its customer similarly every company has its own tag that is manipulating people into buying things from them it turns out that after the ritual Misha was given a unique power to see how the public is being manipulated for the next few days everything goes well Abby Robert and Misha live like a happy family

But Misha knows that he cannot let his son be manipulated alongside millions of innocent people one day he loses his cool and starts breaking things at the house Abby catches him in the act and flies back to America with Robert she also leaves Misha a message asking him to be gone when they return from the trip when left alone with no hope Misha joins a creative advertising company this time with the motive to end what the brand started as a first step he arranges a meeting with Chinese businessman looking to establish a vegetarian restaurant chain dim song he bluntly tells them that the idea won't work because people are obsessed with hamburgers at the moment but he also suggests an alternative way to market the product that is to destroy the competition they spread the news that meat in burgers is not safe with the recent new disease going around people are quick to believe it the company then advertises their new product called the meat tester it is a device that checks the quality of meat instantly but the politicians who are used to profiting off of the restaurants do not allow the campaign to flourish the health minister even eats a hamburger on live television to show people that it is safe the Chinese businessmen go into a huge loss but Misha is satisfied with the results of the project then the same week the health minister dies from an unknown cause people instantly assume it's

Because of the burger he ate when they start to panic and look for a healthier alternative to burgers several dim song restaurants are built in the city just when Misha thinks he won he notices dim song's tag getting bigger he realizes that as long as people can advertise they will continue to manipulate the public soon dim song gets so big that its tag forms an egg it hatches giving birth to a dragon-like flying creature the creature attacks the burger's tag and eats it indicating the company's downfall the next day it is revealed that the burger's stocks have taken a plunge pascal holds another meeting with the CEOs of the food chains he supported he tells them that he can do nothing about the companies because they are too far gone suddenly a bolt of lightning strikes him making him disappear within a month or two all the brands that pascal supported go bankrupt this also gives rise to an unexpected outcome people all around the globe have started protesting to ban advertisements of all kinds Abby and Robert watch the news and see Misha on it he is asked by the reporter what he thinks will be the president's decision but he doesn't give them a definite answer later that day Misha is alone in his office sending Abby a voicemail and asking for forgiveness suddenly she appears in front of him at the same time a group of protesters barge into the advertisement office and start attacking the employees

The couple tries to run away but Misha is caught and beaten even though he also supports the idea of banning advertisements he is about to be killed when the protesters are informed that the president has agreed to do as they say over the next few days every billboard from the streets of Moscow is removed Misha wakes up in a hospital bed with Abby and his son by his side at the same time veronica who had been in a coma for almost seven years also wakes up the movie ends as she wanders into the streets to see a skyline free of billboards subscribe for more videos like this turn on notifications and leave a like to help the channel out thank you for watching