E-commerce Businesses and email marketing have changed over the last four months because of COVID-19. Many businesses closed their shops, especially the brick and mortar ones. However, e-commerce businesses such as Click Funnels have hoped to sell more sales funnel software.
They want to stay in contact with their potential customers directly. In this article, we explore the advantages of email marketing for e-commerce businesses such as Click Funnels. Since almost all business has gone virtual, it is essential to understand email marketing advantages. If you find this article helpful, please leave a comment.
Email Marketing helps e-commerce businesses maintain customer relationships.
Most e-commerce customers are picky with new brands and brands. They want to buy products from familiar brands. Email marketing helps e-commerce businesses strengthen customer relationships.
By sending weekly newsletters via email, e-commerce businesses like Omnisend and Klaviyo are building credibility. Customers prefer purchasing from credible brands to noncredible brands. Reliability is about trust, and marketing via email builds that trust. For instance, [Seamless.AI] centers its obsession on its customers to build trust. When customers trust Seamless.AI’s brand, they easily spare a dollar on its products.
Many customers discover brands or businesses by searching on Google or Bing. A high percentage recognizes your business through social media such as Facebook’s newsfeeds as paid Advertising. After signing up for your newsletter, a customer’s perception is valuable to your brand or business. Email marketing helps you spread brand awareness to friends of friends of your customer and still keep your current customer.
Email marketing drives sales for e-commerce businesses.
Marketing over email has many advantages. Driving sales is one advantage of email marketing. As a small business or individually run business, it is a challenge to make your first sale. However, email marketing helps you unlock more revenue potential and drive your first sale. DMA’s research shows that every dollar spent on email marketing generates about $32 in sales. Email marketing is an avenue to contact the customer directly and build meaningful partnerships. This significant partnership extends to increased sales and conversions.
When your business specializes in email marketing, it’s tapping into a new market dynamic. Contacting customers via email has proven to be useful.
A report from Emarsys quotes that 80% of businesses rely on email as a primary channel for acquisition or sales. It also states that email marketing offers high customer retention and preserves onboarded customers newly. Higher customer retention leads to upsells and third purchases increasing a business’s revenue.
Email marketing helps e-commerce businesses improve revenue growth multipliers.
Three multipliers govern revenue growth.
The three multipliers that govern revenue growth are:
- Increasing the total number of customers
- Raising the purchase frequency or total number of purchases per each customer
- Increasing the average order value or the average number of orders of your product
Email marketing increases the number of customers through social share. It also filters qualified traffic, which will probably convert into sales. In your weekly newsletter, e-commerce businesses can make upsells and second purchases using email marketing. Email marketing reminds customers to purchase a product frequently. Customers who buy products regularly increases the purchase frequency of an e-commerce business.
When you roll out a new product, customers on your mailing list usually get to know first. It’s like a first come and first serve basis. Customers who purchase the new product also add the old product, increasing their order by size.
Most customers have a monthly budget, and through email marketing, an e-commerce business can increase the average order value per month.
Many small companies, or individually run businesses, try to gain customers through paid advertisements. During the process, they burn so much cash, and it turns out the return on investment is not worth the payment of ads. Since gaining customers through paid advertisements become expensive over time, it is advisable to invest in email marketing. In summary, email marketing influences your business and revenue growth when you fully use its power.
Third-parties can not influence email marketing.
Email marketing is essential because it gives a business more control over the interaction with their potential customers. There is direct back-and-forth communication with customer interruptions. Since constant contact with customers is crucial for sales teams, email marketing is an avenue for continued interactions with no centralization.
No centralizations mean small businesses and sales teams can provide substantial value to their customers daily or monthly. Sales teams struggle with consistent communication with their prospective customers. Through automated sequences of emails, sales teams can stay ahead of their sales goals and crush quarters.
A disadvantage of publishing content on other platforms is that any search algorithms’ tweaking can derail your content distribution strategy.
When you use email marketing, you are the sole controller of your content distribution strategy.
Any change in the algorithm can spare an e-commerce business from losing essential customers.
Frequently e-commerce businesses compete with other companies for space in their audiences’ Facebook or social media newsfeed. High competition lowers the e-commerce business’s organic reach. It also results in a more subtle challenge, climbing through SEO search rankings. Low search rankings can severely hurt your business. However, email marketing eliminates all these misdemeanors.
Email Marketing is an avenue for social shares.
Customers who share product reviews and your content on social media can indirectly boost your SEO rankings. Email marketing communicates with the customers directly in their inboxes. When customers love your products, they are likely to do it with their friends.
Many customers share their experience with companies’ brands on a Facebook timeline or Instagram, raising awareness of the brand. When your brand appears on social media, many people want to check it out. Many people want to check out your brand because of their friend’s recommendations.
Email marketing encourages subscribers to share content on their social channels. It’s suitable for your brand as it increases social media visibility.
Since high SEO means high organic search, it is crucial to encourage subscribers to share content on their social media channels. Also, by sharing your content, your subscribers improve your content’s search visibility to other individuals. Email marketing allows you to build partnerships through social shares. Many influencers promote a business because of the popularity of its content. Through sharing content on social media, e-commerce businesses make meaningful connections.
How to get started with Email Marketing?
The first step is to get an email service that automates email marketing processes. Email processes such as auto-responding and sending a sequence of follow up emails need automation.
Email Services to Choose From:
An email service that can auto-respond and send a follow-up email is a big win for your e-commerce business. The most important parts of email marketing are growth and scalability. Hence best email services help you grow and scale your business. When choosing email services, the plan is to maintain relationships with your current customers while building new relationships and subscribers. It is also essential to understand how to send emails legally for the success of your business.
Also, check out this free book to learn how to drive sales.
