Dear Steemit Community

We all know Google is the most advanced search engine But what is less well known is the long list of more or less specialized services that Google most often offers free to its users.

Among these services, there is one that every entrepreneur should know and use: Google Alerts . Created in 2004, this service offers professionals a keyword monitoring tool , the results of which are sent by e-mail or via an RSS feed.

A day before, for what?
Before studying how the tool works, let's discuss its usefulness. How is this useful and profitable for an SME?

To remain competitive , each entrepreneur must follow the news of his sector and monitor his competitors. Many companies provide access to increasingly abundant information.

This is what the watch is for: to systematically collect and use a set of information relevant to your business. The effectiveness of the approach is based on three key stages : control of sources ( collection ), data analysis ( filtering ) and dissemination of information within the company ( sharing ). Thus conceived, the day before becomes a tool of management of the company which makes it possible to reduce uncertainties, to take the good decisions and to increase the opportunities.

And even if SMEs do not have the resources and financial means of large groups, they have the possibility of setting up an automated and quality watch thanks to free, simple and effective tools, such as Google Alerts.

As a reminder, here are the main advantages of a watch:

Follow the news of its sector : an alert on certain key products or services allows you to keep abreast of developments and trends in the market.
Stay on top of competitors 'actions : to find out about all of your competitors' activities: promotions, news, events, press mentions or articles about them.
Monitor your reputation : by creating an alert on your name, company or brand.
Protect your content : Alerts can also help you detect any plagiarism or copy of your products, services, articles or publications.

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