In large metropolises, agro-inputs or substitute products are not so common; however, they can substitute the brands, since they can be brought from neighboring cities, therefore, this becomes a problem for the competitiveness of the companies dedicated to this type of business, because there is uncertainty regarding commercialization.

Rivalry among competitors has different expressions from price decreases, new product introductions, advertising campaigns and service improvements. High rivalry limits the profitability of an industry, depends on the intensity of competition and on the basis of competition.

Consequently, advertising campaigns can increase demand or develop the level of differentiation of the product or service in the market field, to the benefit of all companies.

To analyze social responsibility as a competitive advantage in agribusiness as main dimensions: valuation criteria, social responsibility strategies and competitive advantages, to this effect, the implementation of the present research process allows the author to take into consideration the following conclusions from which some recommendations are derived.

The coexistence of respect among all members of the business structure, as well as the perception of value and consideration towards employees, offering a good working environment, which has an impact on the satisfaction, motivation and performance of agribusiness workers.