Food products are generally image-driven products that allow them to be sold with relative ease today. A product with poor or perhaps bad logistics, most likely will end in ruin, there are very simple acts and activities that can create huge changes in terms of the perception of a food. Society is very affected by the food it eats, precisely on the brands they consume, many of these brands make people believe that they are indispensable, that they are of the highest quality, even to the point that there are families who only buy finished products and when they do not get that brand for whatever reason, they simply do without the product, they do not buy it.
This, as described above, is not what we know as customer loyalty, it is that in the food industry a kind of super need is generated for a certain brand, so that family members accept to consume it. The marketing of the food industry works daily so that consumers have their needs covered (also to create them). Foods with hypothetically curative properties without prescription, miracle diets, amazing that leave at the end a taste of disappointment in those who apply them hopeful or generic products without the required effectiveness, are some of the creations of this industry that bill bill billions of dollars Is it ethical to sell fake products with nutritional properties that in reality are not, the answer is always no, food marketing deserves to be the most honest within the existing types of marketing. To sell a product based on its potentialities, these must be tested and proven.
Consumers generally succumb to the prodigious charms of the so-called miracle products, without looking beyond the labeling. Do they question the origin of the products they purchase? Or are they simply purchased because they have the necessary fame, the current fashion. Do miracle foods really exist? Companies often use energetic marketing strategies to attract and persuade that their products are the best on the market. Asking for a lot of sales, but not for the solutions that are offered when marketing the product. This is a very careful issue, if I market a product that I sell as having great potential it must be true, it must be true, it is at stake the health and even the life of the consumers.
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Food marketing appeals to emotions as a first option, to the feelings of the future buyer, which strategically is the tool that works best in these cases. The problem is not that human emotions are appealed to, the problem arises when these emotions are manipulated exclusively for the purchase regardless of anything else. If the industry that brings you infinite happiness can be manipulating and playing with your health through the emotional impulses that exist in humans, that is why the marketing of food requires a higher ethics, a social behavior more in tune with being human rather than simple consumers or offer serious and quality alternatives.
Hello @aplausos!
The truth is that today there are countless products that are sold without proper supervision, without regulations or permits necessary for their sale and distribution, showing magical effects, and as you rightly raise people are carried away by what they see with the thought that they are magical or miraculous without thinking about the consequences. Thanks for sharing, greetings!
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HELLO @yusvelasquez Therefore, we must select the food we consume with extreme care and always check labels, greetings.
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I believe that in many cases food marketing only seeks to sell a certain product, which only serves to fill the craving of a person and has nothing healthy, fortunately there are brands that go beyond and provide consumers with detailed information about what they consume, so it is important that food marketing is honest and as consumers we need to be informed.
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Hi @emiliomoron Undoubtedly there are many companies that work with honesty, but there are some that the only interest is to sell, thanks for commenting.
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Greetings @ applause. I share your opinion, "succumb to the prodigious charms of the so-called miracle products, without looking beyond the labeling" Today many consumers do not value the nutritional and quality of the products but fall into the marketing message. We can also say that industries are not concerned about manufacturing products with high nutritional and protein levels but rather to sell them in compliance with the minimum regulations of the countries and sometimes without complying with them.
Thank you very much for sharing the publication
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Hi @dgalanThanks to you for reading me with interest and for your opinion, may you be very successful.
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Hello @aplausos
Definitely the marketing of food should not be oriented to the manipulation of the emotions or needs of people, this ultimately causes harm, I agree that it should be regulated.
Regards.
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Certainly dear,@janettyanez that is why we must be extremely careful when buying and check labels, even if it is not our habit, thank you.
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Hello @aplausos Very interesting what you have proposed, the truth is that I had not stopped to see it this way with food, I think we must be careful not to be manipulated so easily in something as important as it is food.
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Certainly dear ,@yossaeluz that is why we must be extremely careful when buying and check labels, even if it is not our habit, thank you
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