In the last year I have studied a postgraduate course in Information Management, a few weeks ago we had an interesting topic as the Balanced Scorecard. In order to understand more about the whole process that this entails and the benefits that it would bring to a company, I decided to apply this knowledge to a personal undertaking.
After so much thought I registered my personal signature as Producciones Caraballo: Graphic Design and Advertising, where we offer advice on design, branding, web design, etc.
At the end of 2014, I graduated with a degree in Arts with a mention in graphic design from UNIMAR, with many dreams and little experience, I lived in constant frustration due to having to comply with strong schedules in the advertising agency where I worked, I had little freedom when it came to creating. I began to think of a way to free myself from a little stress; one of my passions is traveling, and in the few times that I have had the opportunity to get to know Venezuela I began to realize the lack of design culture that exists in general.
Design as visual communication, is a field that has been gaining strength in recent years making this career one of the commands of recent times. So having the need to have freedom when working and seeing the opportunity in an emerging market I decide to launch myself into the business world by creating my company Caraballo productions to provide the national or international population my design and advertising services.
Fortunately in this era of globalization the connection is at the click of our hand, allowing us to reach markets that a few years ago we would have thought impossible. It is a challenge to create a business of this nature with few, almost non-existent resources and in this unattainable search for a solution there are things to take into account.
What indicators have to be right for the company's efforts to really turn into value? Learning and growth perspective are some of the points where I would invest mainly in my company, being constantly updated, will give us better perspective when working on a project of some client which will help us offer better services in the market making us your best option.
When creating strategy and investments, people are the key to success. Many times it is difficult to appreciate the importance of investing, and in times of crisis the first thing to be cut is precisely the primary source of value creation. However, technology and applying the balanced scorecard can help us optimize resources by helping us reach more customers no matter where they are and improve the operation of the company.
in conclusion:
The premise of doing any kind of work, should always be, love for what one does especially in the field of art and design, it takes passion, if things are done with love, will always have a good result, customers will hire you again and personal satisfaction will provide immeasurable growth at personal, professional and especially spiritual. If the objectives are only traced by economic matter and financial reward, mediocrity will be protagonist in each activity executed, however, if taking advantage of the need is our motto, and the lack of honesty or the Creole liveliness came to intervene in our professional path, then the failure will lead our way.
Written by:@carraballo