A 2019 survery done by Kaspersky, found that 1 in 10 persons fully understands how cryptos work...
...
(Kaspersky, 2019)
https://www.kaspersky.com/blog/cryptocurrency-report-2019/#:~:text=Only%20one%2Din%2Dten%20(10%25)%20of%20the%20people,not%20know%20how%20it%20works.
I seriously doubt that they "fully understand" and that the percentage, even now, has reached such extent...
So how do you market an intangible, that all over the internet is "sold" as your new pot of gold and that most of the population doesn't fully (or partially) understands?
Short answer? - I don't know.
Long answer? - I'll try and establish through a series of opinions that I guess would make sense for anyone in the industry (platforms, blockchain managers, funds and what not) to apply.
First, let's define, what is it that is tried to be "marketed or sold" with a crypto?
- Technology that can improve your quality of life, by earning financial rewards over a certain financial risk.
Second, what part would be most appealing to the consumer?
- If you rationalize it, it would be the financial rewards over the technology. But if we take a deeper look into it, its not only the money gains, (otherwise everybody would invest at least on a index fund with an attractive ROI). What the consumer is wanting to get "gainz" but in a sexy way... in a way that tells their close circle (and even the rest of the unknown world (via Social media)) - I am a winner that foresaw the future while you didn't and made a lot of money...
Don't believe me? - I dare you to open Tiktok or Reddit or someother social media platform and will you see it's plastered with "sef made crypt gurus" because they bought one out of the more than 4000 (Investopedia, 2021) and made a "shi%&*oad" of money by buying and selling in 24, 48, 72 or 39,856,782,930 hours they HODL.
Don't get me wrong, I don't want to sound jealous or angry- I'm glad they did and I applaud their risk taking attitude (in fact they helped "market" cryptos and increase the overall value). Also I do have to mention there are some real and genuinue crypt gurs and investors who actually know what they are doing.
Any way, got kinda sidetracked there.
Third.- You are selling VALUE. (yes VALUE)
- You have to market what your blockchain is all about. - Market the technology, market the day to day application, but also market the purity (if that is the case) of the proyect. There are a lot of coins out there that have a great, awesome and inspiring back story to it all. That has to be marketed, that has to be said, and specially now, where we are societies and communities looking even more for a deeper meaning in things. That we are looking to save our planet. We are looking for equality and many other things.
Fourth.- Yes.. I'll admit it... go ahead FLASHHH THE GAINZZ.
But it has to be done in a consistent way, in a logical way, in a true way. It can't all be based on the tweet of one or two individuals (although it helps... ask DOGE). It has to be solid good 'ol fashiones colorful marketing. I mean, it is necessary now a days... the market is really crowded and competing against other investments (from buying a house, a car, stock, gold and what not, to other cryptos)
So yes - craft up a good web design, create a good looking logo for the coin, use social media, target communities interested in the market and go for it!.
I could go on and on, to points 5,6, 7, 8 through 15, but I don't want to risk losing your attention against a tv show, or some rocket and moon filled post.
This is only my opinion, but what it truly relevant is:
WHAT DO YOU THINK?