The importance of the application of FINANCIAL INDICES for the effective route of BUSINESS GROWTH.

Currently several countries, especially in Latin America, are going through the transformation process that their economies are undergoing and that also brings with it some technological advances, such as the automation of the different processes of transformation of products, this undoubtedly leads to the opening of the growth of many companies, and also makes it more difficult for the permanence and progress of businesses in their environment that are not up to par with the changes.

Consequently, in Venezuela, organizations or companies are vulnerable to suffer some unforeseen financial imbalance, characterized by insolvency and low liquidity, as a result of bad and ineffective financial policies or deficiencies in the strategic performance of the same..

Therefore, it is essential for a successful future that every company must know its financial performance in order to identify existing problems and prevent future ones, in addition to knowing the important variations and the factors that cause them, for which they must have a set of tools that are appropriate and that allow them to detect these errors in order to apply the necessary corrective measures and achieve a more suitable planning.

The main problems that the company faces by not applying the financial indexes cannot be overlooked, since they could have many inconveniences and have a bias in the placement of prices, due to the little information and analysis of the same, since they do not show the interest nor the performance to be able to operate in an agile way to face this difficulty.

This also leads to financing limitations, especially credit and venture capital financing, which means that the entity suffers limitations regarding access to markets, since it does not have adequate financing for its operation and this is due to the drastic changes in the economy, which the company pretends to ignore, and this causes failures in inventories, reduction in sales and can contribute to unemployment, in the same way it cannot position itself at a competitive level with other companies with the same economic activity..