The example you took for business growth, the case study of steemit and tron is a great example to tell to business owners how they can get inspired and take decision to make new partnerships in their business. During this two years that I do an e-commerce business, I have concluded that working Solo is worst than hiring somebody else or working with some partners. Really partnerships are way important.
In the case of Steem and Tron, yes it can attract more investors. But IMO making just the partnership may not be enough, marketing is the key point. Without marketing is not possible to attract new users. If there are no new users, there won't be so much potential investors. I believe that better marketing would help to attract even more people.