If we make a quick and precise analysis of the basic needs of human beings, we must undoubtedly list them as follows: food, clothing and shelter.

The first as a unique way to keep the body functioning in optimal conditions and generating the health necessary for survival, the second and third as a way to shelter from the inclemencies of the environment where it lives.

However, the inventive character as a product of brain development and reasoning that differentiates him from other animals causes the human being to add superfluous and sometimes trivial needs to his passage through the world and it is there where he manages to come across the 2 main aspects that will accompany him for centuries, science and theology.

Undoubtedly it was necessary to have an explanation to everything that surrounded him and these two paths are the ones that best fit those questions, so as he discovered new things and developed new inventions that were also becoming necessary, he achieved substantial progress in his modus vivendi and was adding needs to his daily life, needs that in reality are mostly superficial and often imposed by the consumer society to which he belongs.

Henry Ford once said in an interview: "Necessity does not exist, we invent it for our own purposes". And it is a cruel and crude truth but it encompasses the basis of the current way of being and thinking of almost all individuals.

It is no less true that technological advances have made our lives easier, that they have taken us to the position of discoverers and colonizers and that they offer us daily an endless number of comforts and distractions that otherwise we would not have, but it is also true that the extreme commercialization and the explosion of the ways of getting these things to us has caused a social shock of incalculable consequences that almost always places us as zombie consumers of what they make us get as part of the future need and the maintenance of a social status.

Every day this turns man more and more into a robotized and automated being that is losing conscience of the human part of society and is getting into the ease that produces scientific advances, leaving aside in many cases the moral and real values of the species that are displaced by the thirst to get small pieces of socioeconomic placement that place him in a prominent position in his group.

Therefore, corporal effort, artistic ingenuity, education and even the family role are being substituted by automaton systems that produce easily and create a supposedly better and faster access to what we need, leading us to such ridiculous levels of acceptance that transforms us into puppets of those who provoke these changes.

Because if it is not less true that man is the one who propitiates these inventions, it is not false that those who manage them are a small group of people who through economic power have been creating a world tailored to their pockets, exchanging consciences for money and ideals for social positions, using politics, religion, commerce and education for that purpose.

It is a game of unlimited consequences that we join day by day without even realizing it, since it has been deeply rooted in the deepest roots of humanity for centuries and we must take advantage of it to purify it for the convenience of the majority in order to achieve the perfect balance between necessity and consumerism.

Starting with the moral education of our children, by the creation of an education based on human principles rather than scientific ones, that exploits rationality as part of natural intelligence, that is based on the idea that the more effort, the better the benefits and retributions, and although this sounds archaic, technological advances can be achieved by putting human quality before scientific quality. We must squeeze the artistic vision of each one of the children since by means of this way we achieve a spiritual cleaning that will serve them as a weapon to the indolence and will take them to more sensitive ways at the time of the confrontation with new ideals.

We must by all means educate society so that it is not manipulated by those who, based on convenience, create a devastating siege to its real needs, in order to exchange promises for servility and end up being manipulated.

If we balance the relationship between basic needs + education + moral values + culture + artistic vision + sensitivity, this will result in a society that is difficult to deceive and impossible to turn into an innate consumerist.