MARKETING AS PRINCIPLES OF DIGITAL TRANSFORMATION, IN SEARCH OF BUSINESS POSITIONING

Greetings dear readers of this prestigious platform throughout my stay in the blockchain I have read a large number of writing associated with marketing and positioning our business or company in position of greater interest to the customer.

In this sense, it seems appropriate to address the following contribution as a mechanism for growth of those who are starting in the digital world, where the internet and all its attributes give us a real opportunity for sustained growth.

Starting from the fact, of the high standards of business quality, as well as the skills that are currently present on the Internet and in society in general, product of some form of the current pandemic, who seems to have acted as a trigger in the insertion of the business world in the digital market, as well as the use of social networks as a business system.

It is necessary to achieve a real transformation that allows an intelligent distribution of the resources that our business has, for this I propose that you review as a user and entrepreneur the contributions that can generate BIBU, a company with a vision to innovate in the digital market and marketing according to our possibilities.

The programmers and creatives of the project, start from the fact that one of the most pronounced failures of the companies that start their marketing ideas is associated with the inability to exploit the advertising potential as the big or recognized brands do, so that it is not possible to establish an optimization process between the digital strategy and the number of sales obtained in a given period of time.

This problem is attributed to the erroneous approach that is usually given to the digital approach that is usually initiated as a result of the scarce investment in qualified personnel in this area, starting from this drawback it is necessary to adopt professional methodologies already standardized as marketing strategies that can be implemented worldwide.

The fundamental of a good marketing is to delegate the work to experts since we cannot be successful being present in all fields or areas of knowledge of society, on the contrary if we are aware of the work delegations we can take advantage of our time to exploit other areas of our company or work.

In this sense, it is necessary to remember that a successful person is not the one who works the most, on the contrary is the one who has more time available to perform other actions.

[1] BiBU. The strategic ally for your digital marketing. Article: Online Access

Grateful with the community @project.hope and with all the management team of the same one that they motivate us to continue working in a mutual and balanced growth.