Businesses and organisations can be classified based on their marketing methods. Marketing management is defined as "the process of planning, implementing, and controlling programs that establish and develop advantageous exchange interactions in the target market in order to achieve the business's objectives."
It is feasible to examine an organization's underlying business strategies and philosophical orientations by identifying and categorizing it according to the emphasis it places on the activities described in this description. Modern marketing (relationship-based customer-centered marketing), social media marketing, and social media marketing tactics are all covered in this section.
The marketing idea, which gained popularity between the end of World War I and the beginning of World War II, focused on the quality and performance of the created product. According to the product-oriented marketing concept that emerged as a result of this strategy, consumers will favor products that have the highest levels of quality, performance, and features.
The company that adopts this principle believes it should strive to create the best product possible, and that the best product will almost certainly be the most successful.
Unlike past periods when the marketing thought for manufacturing was prominent, this period drives firms to produce higher quality due to consumer knowledge and selection of the highest quality product among the various options and one that fits their wants. During the period when this notion gained traction, firms began using advertising to better explain their products to potential buyers.
Businesses focused on improving the quality and performance of existing items. During this time period, businesses focused on making existing items "better" rather than generating new products to suit consumer needs.
Businesses that use product-oriented marketing tactics may occasionally beat competitors in terms of product quality and performance. It assumes that a company's product is superior to its competitors', and thus that a large share of the target market will buy it.
Sadly, such enterprises' advantages are generally fleeting. Insufficient focus on new product development initiatives that meet a variety of consumer wants is one of the main causes. Another argument is that because they would strive for superiority, their products would be better fitted to match customer wants while being more economical. The optimal product for the consumer is one that meets their ever-increasing needs in the simplest way possible.
According to the product-oriented marketing model, people will buy whatever they can get their hands on at a reasonable price, and they will prefer the highest-quality goods offered at a given price. With this frame of mind, the major purpose of corporate management is to improve quality while also seeking for more efficient manufacturing and distribution systems, according to the author.
Bibliography consulted:
Product Orientation: the no Fear Strategy, Robert A. DeMarais
MARKETING ORIENTATION APPROACHES, Gareth Roberts
