Digital Marketing is the use of the internet to promote the products and services of brands especially to connect with potential customers, nurture existing relationships and get new leads. These strategies may include the use of email, social media, websites and web-based adverts.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.
There are a few major benefits of digital marketing:
You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective
Digital marketing gives the ability to perform in one's industry and also compete with bigger brands.
Inputs can be easily measurable, unlike outbound marketing.
It’s easier to adapt and change a digital marketing strategy.
Digital marketing improves your conversion rate and the quality of your leads.
You can engage audiences at every stage with digital marketing.
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