The "Why" must be clearly understood

Each business and individual has a history that reflects the reason for their being in this world. And the ability to tell such a story is one of the most valuable skills in the commercial world. Simply simply, if you don't tell, you're not going to sell. Whatever we're discussing - an idea, a product, or a project - you must be able to express why "this" is essential, what you hope to accomplish with "this," and how "this" relates to the user. It's not so much what we're selling as it is why we're selling it.

Any change necessitates a conversation. The more active, diverse, energetic, and often passionate discussions there are in a firm or enterprise, the more probable it is that the organization will be truly flexible - one where people can learn, develop, innovate, and adapt.

Leaders might stifle innovation by leaning too heavily on scientific method and expecting "justification" from innovators without truly understanding what they are asking for "justification." To successfully implement innovations, one must learn to be confident in the face of uncertainty, which is symbolized by the sign "maybe."

image credit to pixabay

Tomorrow will arrive regardless, and changemakers should not be ashamed to publicly state what they believe in and what they hope to achieve. Even before you've built, done, or won, it's critical to state your ambitions. This is a way to get people's attention and tell them about your company.