With the advent of the modern mobile phone, the world of the internet has improved dramatically. Where websites used to be built like large trucks that started up after 10 seconds, now web builders are building lean, clean, and fast machines. It is amazing to think that it has taken a decade for the internet to go from our dial up connection at home to our on demand phone connection. The world of the web is changing fast. So, businesses that want to be found on search engines are even more motivated now that their target audience is searching on their mobile device while on the go.
How Do I Create A Website That Is Easy for "Bot Crawls"?
To show up on search engines, you need to build your website to allow for "crawl ability." Simply, what this means is that the search engines can access all your Atlanta Search Engine Optimization Consulting content. A good place to start is to keep everything in live text. Do not use images for navigation. Use CSS for buttons and other rollover effects. Then, for your headline structure, use H1 tags. And, finally, you will want to tell Google what pages exist on your site. Do this with a well formatted site map. Site maps will show how often your web pages change and what other kinds of files you have on your site server.
Most people do not realize this fact, but SEO has a lot to do with what happens outside of your website. That is why the most important weapon in optimization is quality backlinks. Backlinking will strengthen your Atlanta Search Engine Optimization Consulting efforts. So, how are these backlinks created? Well, a backlink is a link back to your site from another website. It is like a vote of confidence. And, similarly, a quality backlink is a vote of popularity. Search engines look for these in order to place value on your site for a specific keyword string. For instance, if you have 60 backlinks for the term "fresh produce," the search engines know to rank you for that keyword.
What Do SEO Professionals Recommend for Website Optimization?
Almost every SEO professional will tell you that you need good content. Atlanta Search Engine Optimization Consulting is about writing good content on and off your website. Start with writing high quality articles that people enjoy reading. Articles are full of value with the search engines. They contain enough words that you can get the message across. And, they offer the opportunity to place your links to your site. Next, you will want to write blog posts. Blog posts are extremely valuable to Google. Blogs are informative and conversational. They are extremely human friendly. So, you can see why Google would want to value them highly.