🛑 BBNAIJA UPDATES ‼️
🚨 Billions of Naira in Sponsorship. The Power of Numbers & a Wake up Call to Reality Shows and events Across Africa.
It’s been trending on social media that Nigerian fintechs, #PATRICIA & #ABEG put in 1 & 2 Billion Naira respectively as sponsors of the most viewed reality show of the continent, Big Brother Naija..🥰
Let’s make sense of this!
In Sabri Duty’s “Sell Like Crazy” ( A New York Best Selling Masterpiece) he states that, Advertising is one of the safest and surest investments one can.
He goes further to say that a Dollar Spent is a Dollar Earned!
What this means is that, if you spend $1 on Marketing, you sure of getting $2 as ROI. This implies that, if you need more ROI ON YOUR ADVERTISING, you need to invest more on it!
I think that’s perfectly the game plan #Patricia & #Abeg are working on! NOW, Let’s forget the hype and makes sense of it!
According to DSTV Media Sales Report, Season 5 of Big Brother Nigeria 🇳🇬 had more than 300,000,000 (Three Hundred Million) Viewers across 49 African Countries.
That’s more than 2 times the Super Bowl Viewers in the same year. When you talk of numbers, that’s what brands are craving for! I personally believe it’s an amazing investment decision by #Patricia & #Abeg, especially the latter as they are just at 3 Years of operation, imagine what this Advertising decision will do to the brand?
If we do the maths, you’ll realize that with her 1 Billion Naira Sponsorship, #Patricia for example is spending just about 5 Naira per viewer for the 3months to which the show will run, assuming just 200Million People watch the show this year.
This is a wake up call to some of us who are into events and reality shows. The power of such data is appalling. It’s give better leverage for Sponsorship!
Big Ups to all the Advertising Teams of #Patricia & #Abeg It’s worth it. #Patricia's company is ruled and managed by your number 1 Bitcoin trader Mightblowyourmind...💪🏼💎
@bonteh
Asang Blaise
#celebrityblogger