Siz Tutorial | Digital marketing by tooba hanif

Hello everyone ! Hope you all are doing good!!
Today I will discuss digital marketing and its aspects .

Source :https://multichannelmerchant.com/blog/the-winning-formula-for-successful-digital-marketing-in-2018/

What is Digital Marketing
It is a form of marketing in which you can sell your products or promote them through internet also you can make people interested in your offers and build trust with your brand.

How it works
The way digital marketing works is simple.

You need to identify what do you want to achieve through digital marketing weather you want more sales or you want to grow your business or you want to increase brand awareness.
After that you have to decide which marketing channel will help you to achieve your goals.

Digital Marketing Channels
Digital marketing has number of channels named as online marketing channels and offline marketing channels .

There are many channels , I prefer using some of online channels , that's why I will discuss those which I've used before or I am using now .

Website Marketing
Website is the centre of all the marketing campaigns you are running digitally believe me e it's a very powerful channel your website should be user friendly (easy to use) and should be fast and your website should reflect your brand through its content, photography etc

Now you should know the strategy how to promote your business and get more traffic to your web .

Search Engine Optimization
SEO is used for optimizing your website for search engines.

If you have SEO based content mentioned on your website it will help you a lot reaching higher rank on google search engine search results.

Content Marketing
Content marketing is used to promote your content it can be of any type like text images video audio etc.
It helps you in reaching your potential customers through promoting it on your website or social media or ad campaigns.

Email Marketing
Email marketing is basically used to to remind your those customers who have shown interest in your brand and now you want to pin them or get in touch with them so this is the best way to use email marketing

Social media marketing
This most used channel for digital marketing..
It can be used to reach people in various networks through campaigns paid ads content marketing.
Its main goal is to establish trust on your brand increase awareness or or we can also use it as direct sales channel.

Source: https://neilpatel.com/blog/how-to-improve-your-facebook-funnel/

If we take example of Facebook it consists of four major steps first

First one is awareness in this step you can introduce your brand To Facebook users basically it is your main goal at this step to let people know about your brand.

Second step is engagement/interest, in this step you can let people engage with your brand by communicating with them clearing their confusion and queries and providing good offers through your post.(I suggest at this point be so much active on your messenger answer your customers question deal them very humbly and build their trust ) .

The third step is to get your audience take decision and let them engage at your other marketing channels like website or app make them download your app or visit your website basically engage them with your other marketing channels.

The last step convert your visitors into your buyers means that try to convince them to take action /purchase your product or add value to your service by visiting your store etc .

Video Marketing
It is something which is trending now a days which we cannot ignore for example YouTube is most used medium to execute video marketing but also you can integrate your videos into your content or you can promote your video through marketing campaigns aur Facebook ads etc

There are many other channels used in digital marketing some of them are online some of them are offline I have discussed all the channels which I have used or in which I have good experience, these are the basic channels which you can use for your startup business and also you can grow using these channels.

I hope that the knowledge which I've shared might help you in your business startups etc !