WHAT IS BASIC ATTENTION TOKEN || 10% beneficiary to tron-fan-club

INTRODUCTION

I was browsing the other day, I open a page and was surprised to see ads all over the place. I had to open the page up to three times before the page show the content I was searching for without advertisement. I don't like opening a page and seeing ads all over the place. People are not used to seeing ads on the internet and some people use add blockers but one way or the other the ads keep popping up. Not only do ads stop you from enjoying whatever you are doing on the Internet, but it also costs you money, time, and battery. You will use more internet data because the advertisement without shown even before the content you want to view. I will explain how this link to a cryptocurrency token.

BAT BACKGROUND

I will like to share with you the background upon which Basic Attention Token runs. Two experts (Brendan Eich and Brian Bondy) came together to create Brave Web Browser. Brave is a web browser that keeps your information secure, it is fast and it runs on a blockchain.

• Privacy-First Browser

Brave has ad blockers and that means you don't have to worry about ads popping up. The browser also has some interesting features to make you have a good browsing experience. The ads blocker helps to make browsing faster than other browsers.

• Blockchain-Advertising

The way the advertisement work is that online content creator earns income for their content and also the advertiser earn money. The only thing about the advertisement is users of the Brave browser don't get to see ads always, they get to set the number of ads they want to see per hour. I get to see ads when using youtube but if you are using a brave browser to view youtube videos, you won't see any ads but the content creator can still earn money if the person has signed up to the brave browser creators program. The users can also by using the browser and currently, the brave browser has millions of monthly users.

WHAT IS BAT?

Basic Attention Token is a token that runs on the Ethereum blockchain and it is a utility token used on brave browsers. Basic Attention Token is here to solve the problem of advertising. You know the traditional advertisement works in that they will track your information online and use it to advertise to you. You might experience that you visited a website to check a product only to start seeing the same product on Facebook. It is the work a tool used by Facebook to track people for ads.

Basic Attention Token work differently and it only gages the attention of people on some tab. The engagement measurement is not sent to a centralized server. The engagement measurement helps the browser to know the specific ads to display.

HOW DOES BAT WORK?

Basic Attention Token runs on an Ethereum blockchain and the token is used by Brave Browser. It is used as a means of payment for the users, content creators, and advertisers. Basic Attention Token connects the users, content creators, and advertisers. For instance, when content creator posts their content, the advertisers will pay into getting the advertisement of that content. The amount of BAT that the advertiser will pay will be determined by the user engagement scores. The user can choose to turn off ads and the users can also turn them on to earn some BAT tokens.

BENEFITS OF USING BASIC ATTENTION TOKEN AND BRAVE BROWSER

One of the benefits is that the brave browser used blockchain technology, this means that the browser you do not use an external server. Using blockchain technology, helps the browser to be faster and more secure. Because Basic Attention Token runs on a blockchain, therefore it can not be hacked. The advertiser, content creators, and the users of the platform have the opportunity to earn.

TOKENOMICS

The basic attention token price is currently at $0.3 and it has a market cap of about 1 billion dollars. The project raised its capital through ICO back in 2017. At the time of launch, you can buy 6,400 BAT with 1 Ethereum, and 1 billion BAT was minted at that time. The team use $200 million for the development fund and $300 million BAT was used on marketing. The token is deflationary because they have maximum supply.

CONCLUSION

Although, the price of Basic Attention Token is currently not doing well as the users of brave web browsers grow because of the problem the browser is solving. There will be high adoption of brave browsers in the future and this will make the price of BAT. I believe you have learned one or two things from this content about basic attention tokens.

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