In recent years, Apple's iPhone sales have continued to decline. According to the data of the third quarter revenue report released by Apple company, due to the sharp drop in sales of Apple products, Apple's share price has also declined. On October 30 alone, Apple's stock fell by 5.6%, and the market value evaporated by about 110 billion US dollars, equivalent to RMB 736.1 billion yuan, The market value of pinduoduo is only 107.7 billion US dollars. 38 stocks related to Apple Theme fell by more than 6%.
Affected by the epidemic, Xiaomi's annual positive growth rate of smart phones in China is only 19% of Xiaomi's. even apple, which makes the largest profit in the mobile phone market, has dropped 1%. Market research institutions such as canalys and IDC are relatively objective, and the data can be used for reference.
So is Apple really out of order? In fact, this is just a short-term reaction to the delay in the release of the iPhone 12. In the long run, although everyone make complaints about Apple's lack of innovation, its business development is still improving.
The first is strong demand for new iPhones. As Apple's first 5g mobile phone, iPhone 12 is favored by fruit powder, and orders are booming. A third-party agency predicts that iPhone 12 sales are expected to exceed 80 million this year and 230 million in 2021. Huawei, in particular, will be forced to give up a lot of high-end market share due to the lack of chips, which will help further increase the sales of iPhone 12. Obviously, the iPhone business will continue to generate huge revenue for apple.
Second, Apple's wearable devices are growing rapidly. Although many Android manufacturers have launched smart watches, it is difficult to shake the dominance of Apple watch. Apple still has more than half of the global smart watch market. In addition, its airpod headphones launched in recent years are also popular around the world, accounting for up to 40% of the TWS headset market share. Apple's entire wearable device business will grow by as much as 25% in 2020, and maybe it will compete with the iPhone business in a few years.