The goal of SEO is to get your website or page ranked higher or higher in Google search results. The main goal is to increase the search engine traffic to the business website. To accomplish this, SEO marketers research the words and keywords that users are using to find information online. SEO experts use these terms in their content. SEO consists of the words on your web pages, the way you link to other sites on the web, and the structure of your website. Channels that benefit from SEO include websites, blogs, and infographics.

Content Marketing

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Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain your prospects. The goal is to connect with future beneficial customers and attract them to your product. Content marketing incorporate blog posts, ebooks, white papers or infographics etc. that are created and shared online.

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Storytelling and information sharing are used to increase brand awareness in content marketing. The goal is to persuade the reader to take a step towards becoming a customer. Such as requesting more information from the reader, signing up for an email list, or purchasing your brand. The best content is the one in which the value is given to the user first. It's not just about promoting the brand or trying to sell it somehow. Content marketing is all about building a lasting and trusting relationship with your customers that can potentially lead to many sales over time.

Social Media Marketing

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In this way you promote your brand or content on social media channels to raise awareness about your product or service, drive traffic to your website and generate your business leads. Channels you can use in social media marketing include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and SnapChat. All of these channels also provide data-driven information about the reach of prospects to your marketing campaigns so that you can better plan for the future.

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Marketers need to market on social platforms with a coherent and strategic approach. Social media marketing is more than just creating posts and responding to comments for social channels. Efforts must be coordinated and sustained for this to be effective.

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