Typically, we’d be writing a blog in October to help people prepare for the holiday marketing season, but 2020 has been anything but typical! For many small businesses, they’ve pondered delaying or skipping holiday marketing altogether, but there are a few small business holiday marketing fundamentals you can and should follow to keep your holiday message in front of prospects this year.
Know your target audience
According to an article by Adobe, consumers are looking for a sense of normalcy this holiday season, and most of them have stashed away the budget to help. Three-quarters of shoppers are keeping with their holiday traditions and will be buying gifts this year, according to the study. Look at your service or product and see if your messaging has been consistent throughout the year. If your target audience has been aware of your small business and what you have to offer all during the pandemic, you stand a better chance of earning their business during the holiday season if your product or services are geared towards that. Just entering the market as a new brand? You may have a tougher time. Only one out of five shoppers say they’ll purchase from a new brand. This is half of what we saw in 2019.
READ MORE: https://azstrategicmarketingservices.com/planning-your-small-business-holiday-marketing-this-year/