Do not understand this, 98% of companies will fail to transform the Internet

2018-04-05 Global Angel Investment Club

Before speaking, give a story to everyone.

Recently, a student who had just come to class asked me that he had no effect in building his own website. Later, when he heard that the public number was very hot, he had made a public number. He then heard that the applet was useful and he had done a small program. However, there is no business to do and do, and the conversion rate is generally on the Internet.

Recently, someone suggested to him that he should be an APP and he ran to ask me if he wanted to do it.

In fact, even if my student did an APP, his company's transition may not be successful. Perhaps he will be reversing.

Why do you say that?

In fact, whether it is a website or an APP, it is just a tool for marketing transformation. If you do not know how to use the tool, you can do more, and the company may not be able to successfully transform itself.

If a company enters the Internet and still wants to rely on traditional thinking to fight the country, then there will be more investment, and the transformation will only be a kind of corporate masturbation.

If companies want to go long on the Internet, in addition to using good tools, they must build a complete, systematic and ecological network marketing system.

Therefore, today we are talking about the need for SMEs to successfully transform the Internet and to start building an enterprise's online marketing system.

In 2006, our core team of experts developed a set of models to guide traditional enterprises to transform the Internet from the four dimensions of positioning, website, promotion and operation. It is also called the four major systems of the whole network marketing.

Many of the old trainees who have attended our classes know this system. The fans of our single Renhe can also use this article to find out.

The entire network marketing system includes positioning system, marketing website system, promotion system and operation system. The positioning system is the most critical and is the core of the entire system.

It can be said that positioning determines what the company is going to do next.

▲All network marketing system components

When it comes to positioning, we first talk about the profit model of the company, and the profit model focuses on how to make your money? Who gave you money? Where does our money come from?

The profit model is the first step for an enterprise to enter the Internet positioning system, and it is also the core of the network marketing positioning system.

In the course of lectures on the entire network marketing strategy of Shanren Information, I focused on the nature of the “three nothings” of the Internet—“nothing, no boundaries, no self”.

Let’s talk about “nothing”. "Farnessless" means that companies can use the Internet to sell farther away and find more accurate customers.

When we can find more customers, our opponents can also do it. For buyers, using the Internet can find businesses and suppliers that are hundreds of times more likely than online.

Therefore, if you want to do business on the Internet that is not near or far, you must learn to give up and you must learn to position accurately.

For example, planning, tableware, or furniture business, you can plan for different users, different industries, different objects, make cutlery, and make furniture.