So, as soon as we have finished with the calculation of the financial model, we came to the following:
- it does not make sense to wait with the product marketing until the middle of next year.
- it makes sense to make the context for the stores as early as possible in order to earn from those stores where we do not have a commission.
- Due to the fact that we conduct ICO on our own, 5 million tokens are released from the reserve for partners.
As a result, we slightly changed the format of the round.
Soft cap = $ 1,000,000.
<$ 1,000,000
If the soft cap will not be reached, all funds sent to the smart contract will be returned to the owners.Cap = $ 3,750,000
$ 1,000,000 - $ 3,750,000
If cap will not be reached, the number of tokens to sell, will be determined in accordance with how many funds will be received. The price of each token will be exactly $ 0.15 at the current exchange rate of ETH / USDHard Cap = $ 10,000,000
$ 3,750,000 - $ 10,000,000
If hard cap will not be reached, 25 million tokens will be sold and the price of each token will be formed from the amount collected and will be in the range of $ 0.15- $ 0.40
The price of token = collected funds / 25,000,000 tokens
In the case of Cap passing, at least 20% of the collected funds will go to product marketing, and the development of internal contextual advertising will be made before the end of the year. These are additional actions for which we collect a larger amount than originally planned.
Right now we see that even on an alpha version without traffic, we start earning commissions from stores that participate in affiliate programs. As a result with marketing, we will be able to show to April 2018 not only a full-fledged product on the blockchain, but also a normal revenue so that the next round could be as successful as possible.