As an ICO valuer, I am going through the enormous numbers of ICO campaigns. Some of them are splendid, some suspicious, and some just continuously prolong their sale deadline expecting the whale. But I can honestly say that doing the marketing campaign seems to be one of the most difficult parts for many teams. Let’s have a look how ICONIQ resolved this issue.
About a week ago I had an interview with the CEO of a very popular project. He told me a crucial thing for every ICO team who wants to be successful. The road to the victory goes through the community. Speaking other words, bigger community = bigger commercial success. Of course this a simplified equation and even the biggest community will not bring you much if the project is just a piece of crap. But let’s abstract from this kind of situations.
Hype
ICONIQ collected a pretty big community around their project.
29 746 Telegram members is couple times more the average project during the ICO collects.
Although just 1667 followers on Facebook is much less impressive. Very likely due to the Facebook cryptocurrency advertisement limitations ICONIQ decided to not develop this channel.
ICONIQ Twitter account has 25 300 followers, which set up my personal Twitter followers number record.
This number clearly shows the great potential ICONIQ community has. Counting that not every Twitter user has the Telegram and the way around we can say that ICONIQ has a community consisting of 40 000 potential buyers. I am impressed.
ICONIQ marketing department made a good job also in a media coverage matter. ICONIQ lab has been mentioned in Reuters, Business Insider, Bloomberg, Yahoo, Focus, Morning Stars. Also crypto orientated media like Cryptodaily, Cryptocoinportal, The Cointelegraph, CryptoNinjas gave some attention to the ICONIQ lab.
Besides, ICONIQ is active in direct marketing, including meets-up, conferences and summits.
Check the links below if you want to learn more:
Website:
https://iconiqlab.com/
Whitepaper:
https://iconiqlab.com/wp-content/uploads/2018/04/20180423_Iconiq-White-Paper.pdf
Presentation/ color paper:
https://iconiqlab.com/wp-content/uploads/2018/05/20180523_Iconiq-Lab-Color-Paper.pdf
ICONIQ ICO is over, but you can always purchase their tokens on the stock in the nearest future: https://token.iconiqlab.com/icnq-club-members/
Social media:
FB: https://www.facebook.com/iconiqlab/
Twitter: https://twitter.com/iconiqlab
Telegram: https://t.me/iconiqlabchat
Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on the project website, whitepaper, social media and etc. Please do your own research and decide if it qualifies with your risk profile.
Anna Hare
You can find me here:
https://bitcointalk.org/index.php?action=profile;u=1754481
Twitter: @44_crypto
FB: anna.hare.353
http://ruth.news/ru/team
Hi, great work on this. I am extreamly bullish on this project and have written an article about it. Please check it out on my blog and let me know what you think? here is the link to me article: https://steemit.com/ico/@cryptoguru1/iconiq-holding-a-revolutionary-ecosystem-for-both-businesses-and-investors
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