The current television ecosystem is broken. Broadcasters around the world are abusing their market power as gatekeepers to raise prices for advertisers, reduce payouts to creators of content, and increase subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to maintain their oligopolistic position and usefulness. Many consumers are rightly frustrated by the state of television. They enjoy the restraint of a fixed program schedule, but they want to see more premium content tailored to their viewing habits and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the TV ecosystem, eager to to purchase more electricity through data and access to consumers. TV-TWO offers the community a solution in the form of an open platform. visithttps://tv-two.com/ for more information.
Our goal is to establish a direct relationship between consumers, content providers, and advertisers (see Figure 1). Individual actors have the power to interact directly with Blockchain, decentralize the ecosystem, and disarm oligopolistic TV networks, broadcasters, and technology giants by actively blocking open innovation. In Section A.1 we confirm our claim that TV networks are organized as oligopolies. Based on the findings of programmatic billboards plagued by fraud, limited visibility and brand security issues, we will post more information on the Internet at https://tv-two.com/TV_Whitepaper.pdf , putting transparency at the heart of the model ,
TV-TWO is divided into two levels. The first layer that will be entered after starting the application consists of the transmission signal with all standard TV functionalities. The second level, reached by pressing Enter on the remote control, displays the personalized video stream.
For the first start of the application, onboarding will be displayed to explain the basic functionality. Thereafter, launching the application leads directly to the first layer - the current channel that is displayed in the TV window. While the viewing experience is unchanged, Hbb banners sold by TV networks are hidden to the user. Occasionally a reminder is displayed how to enter the TV-TWO video stream. The user has the following navigation options in the first level of the application:
Guide displays the program guide, returning to the application as soon as the guide is closed
The channel list displays the channel list, returning to the application will be executed as soon as the channel list is closed
Channel Up / Down allows tuning up and down, while the TV window with channel information is displayed
With 0-9 can be jumped directly to a certain channel number
Directly on the D-Pad minimizes messages from TV-TWO
Return / Exit closes the application
With Enter you can switch between the broadcast TV layer and switch the video stream layer
When you press Enter, the user is moved to the second level, which is inserted before the transmit signal. The layer shows a video stream that is automatically tailored to the user. The first use explains how to navigate the video stream. On the fourth use, a Genre preference survey is performed by pressing left or right on the remote control. Similarly, at various points throughout the video stream, brief questions are asked to the user for additional TTV (eg user's questions by age group). If none of these special situations occur, a suitable video connection is requested and played. Once a video has been completed or skipped, the progress is documented in the TV TWO accounting system. The process is automated by a supervised learning algorithm. Occasionally a reminder to check the transmission signal is displayed. At the video level, the controls are as follows:
Enter allows you to switch between the broadcast TV layer and the video stream layer. Elements can be selected in the navigation bar of the video.
Channel Up / Down allows you to go to the next or previous video in the stream.
Up / Down on the D-Pad activates and closes the navigation bar with controls for the current video and information about the video length as well as the play position
left / right on the D-pad allows you to play, pause, stop, fast forward, rewind or skip in the navigation bar of the current video. TV TWO messages can be minimized and short, surveys can be completed
Play / Pause / Stop / Fast Forward / Rewind control the video without the navigation bar
What is TV-TWICE?
An application for Smart TVs, used as a new gateway for linear transmission in conjunction with a personalized video stream as an additional channel.
The technology to orchestrate the new television ecosystem with direct interaction between users, advertisers and content producers.
character
A custom Ethereum-based token called TTV, the token for television, will fuel the ecosystem while ensuring security and fairness.
How does it work?
Step 1: Install the TV TWO app of your Smart TV.
Step 2: Synchronize the wallet from your TV with your other devices.
Step 3: watch broadcast and your personalized video stream.
Step 4: Check the tokens that you have collected.
Step 5: Exchange your chips for Ether, Bitcoin or Fiat.
How does it scale?
To overcome the currently limited scalability and increasing latency and transaction fees of Ethereum, we use off-chain signature patterns. State channels are used to facilitate interactions between market participants.
Interactive coin offer
The Interactive Coin Offering (ICO), which is the mode of our crowdsale, was first proposed by Vitalik Buterin and Jason Teutsch to turn crowdsales into a game of perfect information. You take the model without a cap and propose the following rules:
Crowdsale participants will submit both a bid and a maximum sale rating they wish to attend.
If the sales amount reaches the maximum sales rating, the participant's offer will be canceled and the contribution will be refunded.
If they so wish, participants have the option to withdraw their bid from the sale until a withdrawal lock is obtained.
A progressively decreasing discount will be given at the beginning of the sale in order to motivate early participation.
Individual buyers can submit multiple bids at different ratings.
Crowd Sale
We will use the new and improved crowdsale standard of the Interactive Coin Offering (ICO) to ensure a fairer and more transparent order process.
The token for television (TTV) is distributed as follows:
Available for purchase: 500,000,000 tokens for television are available for purchase. In relative terms, 75% of all tokens are sold to the public during the crowdsale.
Team: 15% of the tokens available are kept by TV-TWO. The tokens have been created over three years.
Supporters and consultants: 6% of available tokens go to TV TWO supporters and consultants
Campaigns: 4% of available tokens will be awarded to supporters who have participated in the bounty and marketing campaign
Market Maker: Any ETH that owns over 90% of the Hard Caps gets locked out for two years in a smart contract. The smart contract stabilizes the TTV price by automatically repurchasing tokens should the market price fall below the issue price
Unsold brands will be burned
More tokens will not be created in the future
Distribution of funds The means
collected in the crowdsale is used as follows:
Engineering and development: 60% of the funds will be used to support and expand the engineering team to accelerate the development of the TV TWO application and its interaction with the decentralized TTV ecosystem
Marketing: 14% of funding will be spent to increase the TV-TWO user base with both promotional and TTV incentives
Partner engagement: 6% of the funds will be spent on acquiring content and advertising partners committed to building the TTV ecosystem together Legislative
and Administrative : 10% of the funds will be used to cover the legal and administrative costs associated with the implementation of TV-TWO
Contingency: 10% of the funds will be allocated to unforeseen developments
Unsold brands are burned. The tokens of the team are created over three years. Any ETH that is committed to more than 90% of the hardcap will be banned for two years in a smart contract. The smart contract stabilizes the price of the TTV by automatically repurchasing tokens should the market price fall below the issue price.
ROADMAP
TEAM
For more details:
Website: https://tv-two.com/
White Paper: https://tv-two.com/TV_Whitepaper.pdf
ANN thread: https://bitcointalk.org/index.php?topic=2895348.0
Facebook: https://web.facebook.com/tvtwocom?_rdc=1&_rdr
Twitter: https://twitter.com/tvtwocom
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