If you do not know what loyalty programs are, then you should rather consider the Gabro project , which will make them even better than they were before and allow you to experience the experience of a truly fair reward for loyalty to the brand or service industry.

Gabro is a blockbuster project that allows you to create a new approach to the formation of loyalty programs, making them much closer to the end user.

Every day we make a certain choice. Of course, we are not now talking about such global things as choosing a profession or a circle of friends, but about who, how much and what to buy. Agree, there are a certain number of restaurants that you like, supermarkets, entertainment centers, gyms and other. And if you discard all the ballast characteristics, then the choice is always based on two factors: price and quality.

Source: saasbrand

We will not talk about quality today (after all, Gabro may affect the price of those services that you can get), and the price always depends not only on the cost that you see at a glance at the price list. A smart person will always consider a loyalty program, and will understand how profitable or unprofitable the purchase of a service / product will be.

Our review is a great comparison, which shows how imperfect the procedure of various discounts and accumulative points, in comparison with what Gabro can offer us, using blocking technologies.

Old good funded "plastic" and why you lose it

If you are a little over eighteen years old, we can bet that the wallet is simply torn from the whole set of different plastic cards with discounts that you got after certain purchases. There are also sports shops, health complexes and even a card from the coffee shop, in which you were only once far away from your native city. But let's face it: how many of the twenty plastic cards for discounts you used at least three times? 

The fact is that modern loyalty programs and discounts look extremely unattractive. In general, the procedure looks like this:

• You make a major purchase, like a computer, a mobile phone or a subscription
• You are offered a card that you can use in this store the next time
• You never again resort to these services, because you do not often see the meaning in this

The truth is that the author of these lines will not condemn you for avoiding the potential benefits of using loyalty programs, because most of the cards he has cut into mediators for playing musical instruments. And for this there are reasons:

• Loyalty programs are incredibly complex. Yes, if it's just a 5% discount, then there is nothing complicated in it and you can easily carry such a card with you and feel a profit if you buy regularly in this chain of shops or other establishments. But, if this popular system of incentives points and other useless-chips, then most likely, you will soon lose such a card. And you will not be alone: ​​according to a survey conducted in the UK by various brands, ¼ of all respondents do not know how to use the accumulated points they received in the store chain. As a result, they do not even try to implement them, which means that all the investments made by the founders were 25% ineffective.
• Lack of communication with the client's personality. Imagine that there is a network of cosmetic shops in which John sometimes buys a men's shower gel, shaving foam and other toilet accessories. But, for some reason, all the points accumulated in the loyalty program, he can only spend on scrubs and body milk. This, of course, would be a useful experience for the fifty-year-old truck driver John, but, in truth, he does not even think about buying a scrub. And the most interesting is that this situation is not invented - very often loyalty programs do not correspond to the needs of the client. Something like a 15% discount on the annual subscription to the pool, when you buy a similar subscription to the gym. "Excuse me, but I'm going to the hall, not to the pool" - the usual response of the client.
• Absence of convertibility and functionality of points. Every time you get a tiny reward from a supermarket chain or beauty salons, did not you think that it would be much more interesting to collect all the loyalty bonuses together? Agree, then you would get an amount that you really could at least get something. For example, you get bonuses from the cinema, restaurant and carrier. But, if you could spend them as versatile as regular money, then after hiking in the first two establishments, you could go home for free or much less, right? But today you do not even accumulate a decent amount from buying goods and services from one seller even for a year, and therefore, the cut-off mediators are the best that such loyalty programs can offer.

I spend where I want

At its core, this is what the Gabro project offers us. Using the Crypto currency as bonuses, they can offer customers real income from purchases and in stores that work with the platform. Having received a certain amount of Gabro's cryptonym, the buyer receives also freedom of choice, as a bonus. It can transform its savings into another crypto currency, withdraw tokens into fiat, or purchase a product / service from one of Gabro's partner stores. 

By the way, this approach will be to the liking of the driver John from the example above: he can accumulate points anywhere and spend them on his belongings, rather than wait for the discounts to be placed on the goods of his choice. Also, it will allow the buyer to expand that volume of shops and other institutions with which they had to work to get at least some benefit from the loyalty program.

Gabro does not limit the buyer. If earlier, you had to buy coffee from one barista a week in a row to get a free American, then with the introduction of the platform you can drink eight cups of coffee in different corners of the city, and after you get free where the grain seemed to you the most qualitative, friendly.

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