Pointium - Decentralized Platform for Points Management

hello peoples, we met again in Kingsraid ICO explaination. Today im here to explain about Pointium
so, here it is

Points and Miles are largely taken up in our economic activities. According to the survey, two-thirds of Americans use points systems from the 29 different businesses, on average.
For example, when flying in an airplane for a business trip, using a credit card, or using an Internet shopping mall, points are accumulated at any time. Typically, these points are given a certain percentage of the purchase amount when we buy goods and services.
For customers, the points reduce the price of products by allowing them to use points like cash for the purchases of goods and services in the future. For businesses, they can expect the increased loyalties of customers and can encourage customers to focus on their services.

The size of the point market is estimated at around 90 billion dollars per year in the US alone, and the global point market is worth over 300 billion dollars.
Especially, points and miles system is the most active in the travel industry. In the case of airline companies, one airline operates a point worth 2 billion dollars per year. Globally, more than 100 billion dollars each year is operated by airlines around the world. The size of the point market is growing along with the global economy, and the market size is increasing by 6% every year. However, it means that there are as many different types of points as there are many businesses around the world. Desperately, this makes it difficult for customers to manage and utilize their points. Even for businesses, the unused points result in the lower-than-expected performance of their loyalty programs and increase their debt in a negative way.

The Problems

● Difficulties of Point Management
As there are many businesses around the world, customers are overwhelmed by too many points systems. Customers find it difficult to tell what kind of business points they have. It is also difficult to tell how many points you have for a particular company. This deteriorates accessibility to the points and prevents the customer from using the points. As points are some kind of assets, it means that the customers cannot use their assets sufficiently. For businesses, it leads the lower-than-expected performance of loyalty programs. In fact, the survey found that only 50 percent of customers benefit from the point system, and 20 percent of them reported that they have never used their points before.

● Disappeared Points Every Year
Many companies make expiration dates for points. For example, a company might pay points to a customer and then set it to use for only five years. From the customer's point of view, this method makes the point disappear every year without knowing where and how much of it is. In fact, the survey shows that 25% of users have lost their points because the points had been expired. This disappearing point leads to unnecessary social and technological costs, and to a loss to the market economy.

● Lower-than-Expected Performance of Loyalty Program
Points are a most important factor in the loyalty programs. Companies operate the point system because they expect more loyalty from their customers than the cost of issuing the points. But if people do not use points, businesses cannot be able to run the loyalty program as they intended. This causes unnecessary costs for businesses.

● Increased Businesses’ Debts due to Low-Utilization
It is easy to think that points are free for businesses because they are virtual money that they produce and give to customers. However, because customers can actually use points instead of cash, the point to the company is recorded as debt. In other words, if a company pays 10% of the purchase price in points, the same amount of the debt should be accumulated. This system can have a negative influence on businesses. If many customers do not spend points, the companies will be badly appraised by rating agencies and investors because of their increased debt ratios. This bad evaluation, in turn, can make the stock prices of business fallen.

● Social Costs due to Low-Utilization
The development of the point system is expensive. Companies should deploy many developers to build point systems, create and maintain servers and databases to manage points. The point being underutilized, however, means that these development costs are part of the waste. This results in a loss for the company, loss for the career of developers who developed it, and unnecessary experience for the customer. All of this creates a social cost.

Solution

Pointium: Global Decentralized Point Platform

Pointium solves these problems by integrating the current point system. Pointium users can manage all their points at once, and exchange unused points for Pointium tokens, and exchange their Pointium tokens for the points of other partnerships.
Also, Pointium can automatically convert the to-be-expired points into Pointium tokens and prevent the points from being disappeared. Pointium provides the partnerships with the right to determine the exchange rate so that they can effectively eliminate their debt and utilize the Pointium’s Promotion Feed to reach more customers.

Pointium effectively addresses these issues while providing more promotional opportunities for users and businesses. In particular, Pointium will provide a valuable experience to travelers by targeting the airline and other travel industries.

Features
Pointium is a blockchain-based decentralization solution which solves the problems of current loyalty programs using points. Key features of Pointium include Pointium Wallet, Pointium Exchange, Promotion Feed, and Pointium Shop

● Pointium Wallet: Integrated Points Management Platform
Pointium users can manage all their points through the Pointium Wallet. Users can check how many the points remain and the expiration date of the points. The partnerships of Pointium can register their business information and the database of points at Pointium. Pointium Wallet is a core user interface utilizing Pointium and will be available both on the Web and on mobile.

● Pointium Exchange
In Pointium Wallet, the users of Pointium can exchange their points for Pointium tokens, or their Pointium tokens for the points of partnerships. Moreover, the Pointium Wallet enables the users to check the exchange rate between Pointium tokens and the points of the partnership in real time. The minimum points for exchange can be also checked. The exchange rate and minimum points for exchange are determined by each partnership (refer to 2.2.1. Pointium Exchange Model).
As the ERC-20 Ethereum token, the exchange of Pointium tokens is processed as a transaction on the Ethereum. In this regards, the exchange rate of each partnership will be the price of Pointium token per their point on the smart contract of Ethereum.
The minimum quantities of each partnership for exchange will be also processed on the smart contract. If the users of Pointium request to exchange their points for Pointium tokens, the partnerships should have that amount of Pointium tokens. The partnerships then receive the users’ points and give their Pointium tokens. If the users wish to exchange their Pointium tokens for the points of partnership, the partnership gives the points and receives the users’ Pointium tokens. Once the exchange is completed, these transaction records are kept in the permanent and irreversible manner on the Ethereum.

● Promotion Feed
Pointium can pass on promotion information from the partnership to the user through the Promotion feed. Promotion Feed is the real-time communication channel between partnerships and users and is the global marketing programs offered by Pointium. This allows users to quickly find out more special offers and partnerships to offer loyalty programs to more customers. Also, Promotion Feed provides the filtering algorithms such that the users and partnerships give or send the appropriate information. Promotion Feed is the core feature of circulation model for Pointium, connected to the Promotion Incentive Model (refer to 2.2.2. Promotion Incentive Model).

● Pointium Shop
As the ERC-20 Token of Ethereum, Pointium tokens can be used for purchasing the products or services of the Pointium partnerships. Alternatively, the users can exchange their Pointium tokens for the points of the partnership and use it for buying the products as the traditional points.
Moreover, Pointium Shop is available to users and partnerships. In the Pointium Shop, the users can purchase the products of partnerships for Pointium tokens or the points of partnerships. The partnerships can upload their products or services and the prices of them at Pointium Shop. This provides the more purchase channels with the users and partnerships. If the payment is completed, the users follow the delivery process of its partnership.

Benefits

For Users
● Manage Your Points Easily
Pointium Wallet allows you to manage and integrate numerous partners’ points at once.

● Get Promotions Quickly
Promotion Feed is the quickest way to check out
the special promotion of interested companies.

● Use Points in Various Ways
Users can exchange their points for Pointium tokens (PNT), or use their points in the Pointium Shop.

For businesses
● Reaching More Customers
Pointium's partners can easily sell
and market products to Pointium users.

● Enhance Loyalty Program’s Performance
Using Promise Feed and Pointium Shop, partners can drive greater loyalties from potential customers.

● Effective Reduction of Liabilities
The Pointium Exchange Model enables partners to effectively reduce their liabilities.

Token

Pointium Token (PNT) is an ERC-20 Token based on Ethereum platform. It is compatible with the ERC-20 wallets such as MyEtherWallet and Metamask.

During the pre-sale and crowd-sale, Pointium will provide 800,000,000 PNT, which are equal to 50% of total supply (1,600,000,000 PNT). The remained tokens will be burned.

The ICO participants can repetitively participant in the pre-sale and crowd-sale. Before participation, all participants should agree to the terms and conditions of Pointium and upload their passport or equivalent ID for KYC. As soon as the participation is completed, PNT will be provided to the participants’ ERC-20 wallet.

After the crowd-sale is completed, KYC procedure will proceed. The unqualified token during the KYC will be burned and the equivalent Ethereum will be refunded, except for some fees (due to gas). After the KYC is completed, the tokens will be unlocked before the exchange listing.

The distribution of Pointium tokens is illustrated in the pie-chart.

Pre-Sale
Hard Cap 240,000,000 PNT
1st Period April 1, 2018 (13:00 UTC) ~ April 15, 2018 (13:00 UTC)
1st Conversion Rate 1 ETH = 110,500 PNT (30% Bonus)

2nd Period April 15, 2018 (13:00 UTC) ~ April 29, 2018 (13:00 UTC)
2nd Conversion Rate 1 ETH = 102,000 PNT (20% Bonus)

Crowd-Sale
Hard Cap 560,000,000 PNT
1st Period May 1, 2018 (13:00 UTC) ~ May 15, 2018 (13:00 UTC)
1st Conversion Rate 1 ETH = 93,500 PNT (10% Bonus)

2nd Period May 15, 2018 (13:00 UTC) ~ May 29, 2018 (13:00 UTC)
2nd Conversion Rate 1 ETH = 85,000 PNT (No Bonus)

KYC will be executed after the end of crowd-sale.

Roadmap

1
Q1-Q2 2018
Pointium Public Marketing
Pre-sale and Crowd-sale
KYC (Know Your Customer) and AML (Anti-Money Laundering)

2
Q3 2018
Exchange Listing
Pointium Wallet Web and Open API Development
Pointium Mobile Wallet Development
Marketing for travel agencies and airlines

3
Q4 2018
Pointium Mobile Wallet Release
Pointium Web Wallet Release

4
Q1-Q2 2019
Partnership and MOU with related businesses such as airlines and travel agencies.
Pointium Mass Marketing for general users
Gathering the users of Pointium Community

5
Q3 2019
Targeting for the related businesses of North America (i.e., U.S. and Canada) and Asia (e.g., China, South Korea, and Japan)

6
Q4 2019
Targeting for an online shopping mall.

7
2020
Worldwide Partnership Expansion

Team and Advisors

Executives

● Robert Peck
CEO & Co-Founder

Core Experiences
 Master of Business Administration, Haas School of Business, University of California, Berkeley  Bachelor’s Degree, Stern School of Business, New York University  Deputy General Manager, Global Business Planning Team, IBM  Manager, Global Business Planning Team, Dell

Robert Peck has been a manager at IBM and Dell for 13 years, expanding his insights into IT as well as management. In particular, he has been working as a manager for over 10 years in the global business team, contributing to the expansion of IBM and DELL's technology services into global markets. Based on these experiences, he as CEO is pursuing to lead the global point market through Pointium.

● Patrick Frasier
COO & Co-Founder

Core Experiences
 Master’s Degree in Business Administration, University of California, Los Angeles  Bachelor’s Degree in Business Administration, University of Michigan  Business Development Manager, Global Diversity and Inclusion Team, American Express  Business Support Manager, Bank of America

Patrick Frasier is an operation expert with 15 years of experience. He led the team as a manager based on his operation experience in the Bank of America. In recognition of his ability, he moved to Amex and led new business development and planning. He was interested in the business of credit card mileage system so he founded Pointium. As a COO, he is currently responsible for Pointium's business development and is pushing forward point partnership with various companies.

● Stanislav Abramov
CTO & Co-Founder

Core Experiences
 M.S. in Computer Science, University of Califonia, Berkeley  B.S. in Electrical Engineering and Computer Science, University of Califonia, Berkeley  Senior Software Engineer, Power Systems Team, IBM  Senior Software Engineer, Research and Development (R&D), HP

Stanislav Abramov has 10 years of experience as a software engineer at IBM and HP. Interested in the blockchain research that IBM was pursuing as a new business, he considers the business of the blockchain. He is currently working with Pointium to create the Pointium platform through his experience as a researcher as well as a developer

● Eric Clarke
CMO

Core Experiences
 B.S. in Business Administration in Marketing, Georgetown University  Marketing Manager, Marketing & Communications Team, Reebok  Visual Merchandising Manager, Marketing & Communications Team, Adidas

Eric Clarke has been a marketing specialist and has worked as a visual merchandising and marketing manager for Adidas and its affiliates for eight years. He is a genius for understanding the needs of customers and the marketing. Currently, he is responsible for global market marketing as Pointium's CMO.

Advisory

● Martin Phillips
Advisor

Core Experiences
 Master of Business Administration, Stanford Graduate School of Business  Bachelor’s Degree in Business Administration, Stanford University  Director, Sales & Marketing Team, American Airlines  +20 years of experiences in Airline (American Airline and Delta Airline)

Martin Phillips is an expert who has worked in customer service and marketing at the airlines for about three decades. For 13 years, he had gained experience in customer service at the Delta Airline and American Airline’s customer service department. Afterward, he had accumulated marketing experiences on several continents in the APAC & EMEA department for 10 years. With the eCommerce department, he had critically increased the customers’ service satisfaction and the American Airlines’ profits by focusing on customer service utilizing mileages. Currently, he has been working as the director of Sales & Marketing at American Airline.

● David Graham
Advisor

Core Experiences
 M.B.A. in Business Economics & Public Policy  B.A. in Business Economics & Public Policy

David Graham is an international marketing strategist. He was a research assistant at Morgan Stanley Research Institute and has a good understanding of the company by systematically analyzing its various companies. He became a member of Nokia Corporation and worked very hard in the Global research division. After the acquisition of Microsoft, he has a marketing strategy through Windows and Windows Phone at Mobile Marketing Business Division. He is currently the executive director of the strategic planning team at Huawei's marketing division. He is in charge of marketing for Huawei.

● Shinichi Nakamura
Advisor

Core Experiences
 Master’s Degree in International Relations, Ritsumeikan University  Bachelor of Business Administration, Doshisha University  Planning Manager, R&D Planning Team, JTB

Shinichi Nakamura is an exceptional marketing manager. He has been in charge of marketing in the travel company for over 10 years. Through his experience, he is aware of the actual use and problems of mileage customers of many airlines. He helps in the development of Pointium team through these strengths. He is currently a planning manager at JTB. He is making a lot of effort to successful partner with Pointium Team and JTB.

Visit Pointium on:

WEBSITE: https://www.pointium.org/
ANN THREAD: https://bitcointalk.org/index.php?topic=3129448.0
WHITEPAPER: https://docs.wixstatic.com/ugd/573622_a75d820df16f45ae9d6df45b61c8586a.pdf
Twitter: https://twitter.com/POINTIUM_ICO
TELEGRAM: https://t.me/pointium

Author

Bitcointalk Username: Kingsraid
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1936096
ETH Address: 0x2611c981AdAb7109E26D0C1798e7B7F20764d5A3