Leading one ICO marketing campaign is a serious job. You will need every hack you can implement and as much target audience on your side as possible. If you are asking yourself, why in the earth would I do something crazy as that, you should read our previous blog post (link). We promised to provide how-to insights for you, so here are a few hacks that proved to be useful.

STRONG COMMUNITY

This is the essence of every ICO, without people that believe in your product you will end nowhere. Your job as a part of a startup or a company starting an ICO is to create believers. If they want you to win, odds are you are going to win. Most of the ICOs create Telegram or Discord channel groups that are providing 24h information flow about the project and ICO that they are running. The best way is to test the most used channels in this communities and figure out which ones give the best results for you. Start with your own network to build a small community that you will, later on, expand to the supergroup.

CREATE YOUR OWN CHEERLEADING TEAM

Employee your best fans. Maybe you think it is not a big deal, and you have enough admins leading your Telegram or Discord channel, but you will be surprised. When you see you have believers, and your Telegram user is faster in providing accurate pieces of information about your ICO than your admins, well hire him. It will accelerate your growth. Because you have one more ambassador on your side. Some of them would be happy just to be a part of the team they are cheerleading for, but be sure that if you reward them fairly they will double the investment.

CONFERENCES

We all know this are the best places to meet the right people or to lose your time. When it comes to blockchain and cryptocurrencies it is a good place to connect with other people from the field. Here the most important part is to provide the value. Pay for the speaking slot and get exposure to the “wales” investors and influencers that will spread a word about your ICO. Word of mouth and underground recommendation of a believer is much more valuable than trying to trick the Facebook algorithm. There are a lot of “exclusive” private conferences that are not marketing because their specific target group is already in their network. Therefore building a hype on the pear-to-pear way could result in the biggest presales and crowd investment.

REVIEWS

People are talking. And someone needs to start talking good words about what you do. If you are still bad in spreading a resonate story, then hire someone to do it for you. It is no secret that the YouTube reviewers are paid. It is a good way to create hype around your ICO, because other YouTubers would follow. The key is to map the right one for your story. A lot of scammers would pretend to be someone else, maybe you should research and find out who this people are. Perhaps there is a good reason they are pretending to be them.

GIFTS

Everyone loves gifts. Promo materials with cool messages that resonate with your mission are a good path. Create hoodies, t shirts, stickers, hats, or flying oysters - just don’t forget to put your logo on it. And send it to your supporters, or potential ones. If you don’t have supporters, or have only a few of “crazy in love” ones you need to bring more people to your army. This is the old-fashioned way, but it works still. Off course they won’t mind to get some crypto. :)

In every second have written in stone that you should treat every person in your community with kindness and respect. Yes, marketing an ICO could be a massive job. Still have in mind that one annoying reply to the trolling user on your community channel could go badly. It can result in a viral review on the YouTube or other relevant platforms, if it turns out to be an undercover influencer. Create effortless trust and value, and the hype would be there. Sometimes life is simple, people love to support quality projects.