The competition for investor dollars (and bitcoin and ETH) is really heating up as more and more projects roll out their ICO with less new money coming in due to the bear market.
Startups will need to get creative in promoting their ICO to not only get it in front of investors' eyes but also to stand out from the hordes.
Between SEO, targeted advertising, social media promotion and all the other avenues for marketing, how does an ICO create the ad campaign that's right for them? How will they distinguish themselves as a project worth an investor's time?
Most people in the industry know that to find investors you need a Telegram account and some promotional giveaways, such as bounties and airdrops, to target interested parties. But there are numerous, effective ways of giving your project an advantage in promoting your ICO.
That's the topic of this article below, written by my friend and co-worker, Vyacheslav Khmlekov. He's been working on ICO promotional campaigns for over a year now, so is a "veteran" with good advice.