Is your Initial Coin Offering (ICO) going to be a blockbuster?

The ICO hype is upon us and unless you have not heard the term FOMO ( fear of missing out), you would want in on the action too. So how do you go about telling the blockbusters from the scams. Do your homework.
Visit the website. Read the whitepaper. Ask your crpto buddies. Well, as would any investor in any new IPO, I recommend looking at these:

track record
product
development plans
the competition
the team
and last but not least how owning the token rewards you.

I would like to showcase a current ICO which has a great analysis by Smith+Crown on the http://modum.io token sale.

Unlike many recent ICOs, the company has an enviable track record, winning multiple awards including first place in the Future and Emerging Technologies vertical of the Kickstart Accelerator 2016, out of 850 startups from 40 countries. The product arose out of recent EU regulations outlined by the European Commission for the Good Distribution Practice of medicinal products for human use (GDP 2013/C 343/01) in 2013 with potential cost savings of 2 billion Euros.

Clear development plans post ICO with a product and service roadmap highlights the execution of their vision. The market they are addressing is a niche one yet with potential around the globe. The team reads like an industry who's who with a broad range of experience, not just blockchain experts and advisors.

Finally, the rewards for both token holders and company insiders are clearly spelt out for the ICO.

Read the full analysis here : https://www.smithandcrown.com/sale/modum-io-blockchain-based-monitoring-reporting-supply-chain-conditions/

The cream on the cake is the well written token sale process, documented step-by-step even for newbies to ICOs. By registering your email address before the ICO launch and upon the launch, you are guided by a series of email minimizing the risk of loss of your BTC, ETH or IOTA tokens you are sending. By providing individual crypto addresses to each applicant, it really creates a trust worthy process that should be followed by newer ICOs.

Having invested in their ICO and other recent ICOs, and coming out of Switzerland, this is perhaps the gold standard by which newer ICOs should aspire to.

I am not promoting modum.io but I have invested in it and believe more ICOs should demonstrate their commitment to their business model by launching only when they have key pillars of their businesses in place and not only a piece of white paper which ultimately may only be a piece of white paper which you have written a blank cheque to. I believe the recent interest by US and Chinese regulators is good news as it will put the spotlight on those who may intend to scam investors. While being unable or unwilling to commit to regulate ICOs, perhaps it is time for regulators to put forth clearer guidelines for ICOs to prevent those who are not ready but are still able to raise millions from unwary investors who have FOMO.

Good luck if you have invested in recent ICOs and may you make 10X or more while it lasts.

In the next part, I will share with you what information and where to look for it in a token sale.